The Eagles are among the NFL's gold standards, and on Monday, they were again rewarded for constant innovation and unconventional thinking.
The NFL had previously announced that four new International Home Marketing Areas (IHMA) had been approved, with the Philadelphia Eagles granted access to Australia, New Zealand, and Ghana—the first NFL club to enter a market in Africa. The program initially included 19 teams, granting access to 30 IHMAs across 10 countries until Monday.
In total, 29 clubs will participate in the program across 21 international markets — up from 25 clubs across 19 markets in 2024 — as the NFL continues to prioritize global growth and connecting with more fans worldwide.
The Eagles announced they've been awarded Brazil as part of the NFL Global Markets Program.
Eagles Everywhere! We're excited to announce we’ve been awarded Brazil as part of the NFL Global Markets Program.
— Philadelphia Eagles (@Eagles) March 31, 2025
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Eagles Everywhere! Estamos felizes em anunciar que o Brasil agora faz parte do nosso NFL Global Markets Program. pic.twitter.com/tyCpBiAO7M
The organization can now market and hold engagement/commercialization efforts in those countries, hoping to organically grow fan bases in those areas. Philadelphia previously became the first team to play a game in Brazil when they defeated Green Bay in São Paulo last September.
This article originally appeared on Eagles Wire: Eagles awarded Brazil as part of the NFL Global Markets Program.
