On Monday, news broke that the Kansas City Chiefs had secured marketing rights to three new international markets as the NFL looks to expand its influence overseas.
According to the Chiefs' senior team reporter, Matt McMullen, Kansas City is now set to market to fans in Ireland, the United Kingdom, and Spain, a move that could help significantly grow the team's fanbase in Europe.
In years past, the Chiefs have marketed to fans in Germany, Austria, Switzerland, and Mexico.
Check out McMullen's initial report about the change in Kansas City's international marketing rights, which was posted to Twitter this afternoon:
The Chiefs secured marketing rights through the NFL's Global Markets Program in three additional countries today, joining a group that already included Germany, Austria, Switzerland and Mexico.
— Matt McMullen (@KCChiefs_Matt) March 31, 2025
The new markets:
馃嚠馃嚜 Ireland
馃嚞馃嚙 The United Kingdom
馃嚜馃嚫 Spain
Despite their loss in Super Bowl LIX last month, the Chiefs will still be the team to beat in the NFL next season as they look to earn their fourth consecutive championship appearance.
Though it is unclear if Kansas City will be selected to play a game in Europe or South America next season, Chiefs fans abroad can look forward to seeing more from the team this month as general manager Brett Veach and head coach Andy Reid gear up for the 2025 NFL draft.
This article originally appeared on Chiefs Wire: NFL grants Chiefs marketing rights for three key European countries
