Latest in Brands Crosshairs
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Trump tariff tumult has ripples for sporting goods, puts costly hockey gear in price-hike crosshair
Calls from the U.S. to Roustan Hockey headquarters in Canada in recent weeks have been anything but routine, as bulk orders of name-brand sticks have suddenly become complicated conversations.NBC News - 1d -
Eight Watch Brands Now Sell $1 Billion a Year
There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and their products are getting pricier.The New York Times - 2d -
How to Find Your Brand’s North Star
A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.Inc. - 5d -
Sen. Michael Bennet says the Democratic Party's brand is 'problematic'
Sen. Michael Bennet said that the Democratic Party's brand is "problematic" and that the party "is associated with the educated elites" and "not anymore with working people in this country."NBC News - 3d -
The Warriors fan whose courtside looks turned into an NBA fashion brand
One woman's player-approved fashion brand born in the Bay Area is expanding across the NBA.ESPN - 17h -
Democratic Party’s brand is ‘really problematic,’ Sen. Michael Bennet says
Democratic Sen. Michael Bennet (Colo.) tells Kristen Welker on Meet the Press that party’s his brand is associated with “educated elites” and needs to connect more with the working class.NBC News - 3d -
Auralee, the Japanese fashion brand for design purists
Ryota Iwai shuns sales targets to create beautiful clothes. His strategy is reaping rewardsFinancial Times - 22h -
Chiefs smart to become NFL's annual Christmas team, like Lions and Cowboys on Thanksgiving
The Chiefs are making an important move for their brand.Yahoo Sports - 15h -
Trump Auto Tariffs: How Major Car Brands Would Be Affected
The scale of the damage depends on the circumstances of each company’s supply chain.The New York Times - 5d -
The White Sox tarping their field like a terrible Christmas present is entirely on-brand
The White Sox literally could not be more embarrassing.Yahoo Sports - 2d -
Which car brands will be impacted most by Trump's 25% auto tariffs?
These automakers are the most and least exposed to President Trump's sweeping tariffs on automobiles.CBS News - 2d -
Minecraft CEO Seeks to Make LIV’s Cleeks Into Yankees-Like Brand
Jonas Mårtensson spent a decade building Minecraft into one of the world’s most popular video games. Less than a year into his new career as general manager of LIV’s Cleek Golf Club team, ...Yahoo Sports - 18h -
Villa adopt brand new Rashford stance which puts summer move in jeopardy – despite his stellar goalscoring form
Marcus Rashford has hit the ground running in an Aston Villa shirt and is having the exact impact Unai Emery would’ve desired when negotiating a loan deal for the Manchester United ...Yahoo Sports - 1h -
What to Wear for Your Media Appearance
Four tips to help you brand yourself and feel comfortable on camera.Inc. - 5d -
McDonald’s Just Got Big News in Its Decades-Long Battle with Starbucks
The fast-food giant is now the most valuable restaurant brand.Inc. - 3d -
The Sandbox unveils Alpha Season 5 featuring Jurassic World, Teletubbies and more
The Sandbox, the Web3 social gaming platform and a subsidiary of Animoca Brands, is launching Alpha Season 5 on March 31.VentureBeat - 5d -
Here's the biggest news you missed this weekend
A Democratic senator says the party's brand is 'problematic.' And the NCAA men's and women's tournaments are getting down to business.NBC News - 3d -
Why Your Nose Knows What Sells: Inside the Ascent of Scent Marketing
Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.Inc. - 2d -
Meghan, Duchess of Sussex, Takes on a New Title: Founder
In an exclusive interview with Inc., she shares the strategy behind her just-launched lifestyle brand, As Ever.Inc. - 23h -
Brooklinen Just Proved It’s Never Too Late to Make Changes Based on Customer Feedback
The luxury bedding and bath brand is putting 10 years of customer reviews to good use.Inc. - 15h -
Your Google Search Results Are Your CV
When a potential partner or employer searches your name, what will they find? It’s important to build a personal brand.Inc. - 12h -
Trump administration puts 25% tariff on all canned beer imports, empty aluminum cans
Canned beer imports will be subject to a 25% tariff, putting pressure on Constellation Brands' bottom line.CNBC - 13h -
Ohio State football sticking with traditional spring game on April 12
Ohio State is keeping a spring football game on April 12 after branding the event as a spring showcase.Yahoo Sports - 10h -
Napster sold to tech commerce company for $207 million
Napster, a brand that was notoriously connected to music piracy before reemerging as a subscription music service, has been sold to Infinite Reality for $207 millionABC News - Mar. 25 -
Why Are We Living in the Golden Age of ‘Gut Soda’?
Fans of brands like Olipop and Poppi say it’s simple: Now more than ever, they need a guilt-free treat. And if it says it has fiber? All the better.The New York Times - Mar. 26 -
Chiefs get marketing rights for 3 European countries through NFL's Global Markets Program
On Monday, the Chiefs were granted marketing rights in three new European countries, a move that could help grow Kansas City's brand internationally.Yahoo Sports - 2d -
The Best Mushroom Coffee, WIRED Tested and Reviewed (2025)
“Coffee” made with functional mushrooms like lion's mane and chaga is all the rage—we tried the most popular brands to find which were the most palatable.Wired - 21h -
Trump's massive 46% Vietnam tariffs could hit Nike, American Eagle and Wayfair
Retailers and brands have turned to Vietnam to manufacture goods from sneakers to couches while moving some or all production out of China.NBC News - 9h -
Inside Maye Musk’s Cozy Relationship With China
As Elon Musk continues to expand his political power in the US, his mother has repeatedly traveled to China to speak at events, model for Chinese brands, and promote Tesla.Wired - 6d -
Tencent invests $1.25B in Ubisoft’s new core games operating division
Tencent has invested $1.25 billion in a new Ubisoft operating division that includes the core games Assassin’s Creed, Far Cry and Tom Clancy’s Rainbow Six brands. Ubisoft, the French video game ...VentureBeat - 6d -
Calling all fashion models … now AI is coming for you
As fashion brands create AI ‘twins’ with models’ permission, some believe this is just another form of exploitation. The impact of AI has been felt across industries from Hollywood to publishing – ...The Guardian - 3d -
Trump Says He ‘Couldn’t Care Less’ if Auto Tariffs Raise Car Prices in the U.S.
The president said he “couldn’t care less” if automakers raised prices in response to planned tariffs, reasoning that buyers would choose U.S.-made cars over foreign brands.The New York Times - 3d -
Xbox Social Media Post Could Indicate A Handheld Device Is On The Way
ROG has released a brand new teaser trailer for a seemingly new handheld device that it's working on. Though this announcement is exciting as is, the official Xbox X account offered a cheeky ...GameSpot - 2d -
This Is How TAG Heuer Revamped Its Iconic F1 Watch
In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.Wired - 2d -
From Software Announces The Duskbloods, A New RPG Exclusive To Switch 2
During today's Nintendo Switch 2 broadcast, From Software announced a brand-new title, The Duskbloods, which will be exclusive to the new console.. The Duskbloods appears to be centered around ...GameSpot - 18h -
New Donkey Kong Game Bananza Coming To Switch 2 In July
As part of the Nintendo Direct today, Nintendo announced a brand-new 3D Donkey Kong game. It's called Donkey Kong Bananza, and it will release on July 17, 2025 for Nintendo Switch 2 . A trailer ...GameSpot - 18h -
Nintendo Switch 2 Is Getting A Kirby Air Ride Sequel
Nintendo showcased a ton of games for its upcoming Nintendo Switch 2 system during its April Nintendo Direct presentation, including a brand-new racing game starring the adorable puffball Kirby.. ...GameSpot - 18h -
CoD: Black Ops 6 And Warzone Season 3 Battle Pass Adds Hudson, Mace, And OG Guns
Call of Duty Season 3 is live in Black Ops 6 , and Activision has revealed a detailed look at the items available to unlock in the brand-new battle pass. There are over a hundred items to earn ...GameSpot - 16h -
Best Tennis Balls to Up Your Game in 2025
Choosing the right tennis ball can make all the difference, whether you’re a beginner or a Grand Slam champ. We rounded up the best options from top brands.Yahoo Sports - 15h
