EA Sports hasn't even officially announced College Football 26, but now more details about the game have emerged from an unexpected source. The home improvement chain Lowe's has announced a collaboration with EA Sports to feature its branding in CFB 26, along with the newest EA Sports FC and Madden NFL titles.
Lowe's branding will appear in these games "across multiple gameplay experiences," the retailer said. For CFB 26, Lowe's branding will show up on the broadcast overlay for the Stadium Pulse feature. This feature aims to replicate the pressure of playing an away game by making certain gameplay elements more difficult for a short period of time. Lowe's said this draws "meaningful parallels to the passion homeowners feel when enhancing their own spaces with Lowe's."
In EA Sports FC and Madden NFL, Lowe's branding will show up in the popular Ultimate Team modes.
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