Juventus in China: A Weekend of Bianconeri Passion in Shanghai
Juventus strengthened its presence in China with a fantastic weekend of events, celebrating the club’s bond with Bianconeri fans and promoting football among young generations. From 14-16 March, Shanghai became the beating heart of Juventus passion with the Youth Carnival and the Ganten China Bianconeri Football Tournament 2024/25. These events were dedicated to Chinese fans, all in the presence of Juventus Legend David Trezeguet.
Youth Carnival: Juventus Meets the Fans
The event took place in the picturesque Xintiandi Style Area, an exclusive location that hosted three days of Bianconeri celebrations. The official inauguration was held on 14 March, featuring special guests and selected members of the media. This was followed by an exclusive VIP and media experience, and a B2B cocktail reception at ONE Xintiandi, offering a unique opportunity to engage partners and stakeholders in the world of Juventus.
Through this event, the club and its partners have joined forces to deliver a brand experience infused with youthful energy and stylish appeal.
The renowned Juventus partners such as adidas, EA Sports, Daka, and others also showcased their unique brand identities at the event. By displaying their cutting-edge products and brand philosophies, these partners offered innovative, interactive experiences to both participants and local supporters—collectively expressing their profound Juventus passion, a spirit of relentless innovation, and the vibrant core of youthful energy.
Ganten China Bianconeri Football Tournament 2024/25
Football was at the centre of the event with a tournament organized in collaboration with Ganten, an official Juventus partner. On 15 March, David Trezeguet kicked off two days of competition, culminating in the award ceremony on 16 March.
A Growing Bond with China
The strong connection between Juventus and its Chinese fans continues to grow. This event provided another great opportunity to bring the Bianconeri brand closer to an ever-expanding audience through moments of togetherness, sports, and entertainment. With David Trezeguet as an exceptional ambassador, Juventus passion lit up Shanghai for an unforgettable weekend.
Looking forward, Juventus will continue to refine its innovative market strategies, collaborating with more brands and community forces to continually enrich and elevate the fan experience, establish localized models for international sports brand and consistently promote positive values and uplifting energy.
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