Ways Incorporate Brand

Follow Your Nose to the Next Museum Exhibit

Museums are adding scents as another tool for communicating information about science and other subjects in their exhibits.

Science - The New York Times - November 3

Interactive AI Interviews are going to become a new norm, expert says: It's 'here, it's real, it's incorporated'

One expert says real-time responsive AI interviews will be the norm by 2025.

Business - CNBC - November 5

Behind the Brand: ‘This Is Strategy’ by Seth Godin

It doesn’t matter how fast you’re going if you’re headed in the wrong direction.

Business - Inc. - October 30

Audi Reveals Sister Brand AUDI

World - Yahoo News - November 11

First They Built a Relationship. Then They Built a Brand.

When Barry Bordelon and Jordan Slocum connected on Grindr, becoming the Brownstone Boys was not on their bingo card.

Lifestyle - The New York Times - November 13

Is a Brand Invasion Coming for BlueSky? Not Exactly

The social network’s business model isn’t reliant on ads. What does this mean for its long-term survival—and your hopes of getting a true Twitter substitute?

Business - Inc. - November 15

‘Defensible’ Ideas Helped These Founders Build Brand Loyalty

The founders of Good Culture, Sheertex and Dreamday discussed their updated approach to branding at the Inc. 5000 conference.

Business - Inc. - October 25

How Diwali Is Influencing Brands and Driving Customer Experience

From big box retailers to small brands, capitalizing on Diwali makes good business sense.

Business - Inc. - October 30

Sabres Rising Star Is Hitting Brand New Level

This Sabres young defender is well on his way to having a breakout season.

Sports - Yahoo Sports - October 30

Judge Clears Path for Tupperware Brands to Exit Bankruptcy

The decision allows for the sale of Tupperware Brands to a group of lenders.

Business - Inc. - October 31

Refugee homes branded eyesore by nearby residents

Ukrainian refugees are moving into a temporary housing development branded an eyesore by locals.

What’s in a Name? Learn the Art of Brand Naming

Choosing the right name for your small business is more than just a label—it’s your brand’s identity.

Business - Inc. - November 13

Burberry Ramps Up Turnaround in Effort to Revive Brand

The luxury group said it was taking steps to cut costs and change its pricing strategy, after it slid to a first-half loss on sharply lower sales.

Business - The Wall Street Journal - November 14

Spectrum Brands’ stock slides as profit lags estimates

“Challenging economic and geopolitical conditions” are impacting consumer demand, according to its CEO.

Business - MarketWatch - November 15

Bethenny Frankel’s Guide to Building an Authentic Brand

The Skinnygirl founder reflects on lessons learned from her 2011 sale, her “machine”-like efficiency, and the competitive rosé market she’s facing with her new brand, Forever Young.

Business - Inc. - 5 days ago

How to Refresh Your Brand With Purpose and Precision

To successfully rebrand for the future, follow these six tips.

Business - Inc. - 5 days ago

Imperial Brands Upbeat on Outlook as Alternatives Continue to Grow

The tobacco manufacturer said it expected a strong fiscal 2025 on the back of continued revenue growth from tobacco alternatives such as vapes.

Business - The Wall Street Journal - 4 days ago

Sisters build global beauty brand from a garage

Sophie and Hannah Pycroft's business has sold more than two million make-up brushes and accessories.

How to Schedule a Meeting the Right Way

Free space in your calendar doesn’t mean it’s the best time to meet. Learn how to streamline the task of scheduling meetings with these tips.