Bethenny Frankel’s Guide to Building an Authentic Brand

The Skinnygirl founder reflects on lessons learned from her 2011 sale, her “machine”-like efficiency, and the competitive rosé market she’s facing with her new brand, Forever Young.

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Bethenny Frankel’s Guide to Building an Authentic Brand

Topics

Related

How to Build Your Brand by Writing Your Book

‘Defensible’ Ideas Helped These Founders Build Brand Loyalty

In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report

FT readers: your tips on where to find calm and authenticity in Venice

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Pattaraphan Salirathavibhaga’s guide to Bangkok

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