Latest in Rebrands Gersh
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Tandem Sports + Entertainment Rebrands as Gersh Sports
Tandem Sports + Entertainment is rebranding as Gersh Sports. The U.S. basketball practice becomes the first division to operate under the Gersh Sports brand, reflecting the agency’s vision for a ...Yahoo Sports - 1d -
Abrdn’s Rebrand Reversal and a History of Corporate Missteps
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.The New York Times - Mar. 8 -
Consultants warned Aberdeen boss against Abrdn rebrand
Marketing firm Wolff Olins wanted its name off asset manager’s promotional materialFinancial Times - Mar. 13 -
Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrandABC News - 2d -
Goodbye Lenin: Finnish museum reinvents itself in response to shifting relations with Russia
Former Lenin Museum in Tampere, which opened in 1946 as a symbol of Finnish-Russian friendship, has rebranded amid Ukraine war. A Finnish museum dedicated to the Russian Soviet leader Vladimir ...The Guardian - Mar. 10 -
Boston NWSL team to shed BOS Nation nickname
Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match. The team scheduled to kick off next year will get a new name to replace BOS Nation in the ...Yahoo Sports - 6d
