Boston NWSL team to shed BOS Nation nickname
BOSTON (AP) — Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match.
The team scheduled to kick off next year will get a new name to replace BOS Nation in the coming weeks, the club announced on Friday night.
The name BOS Nation was unveiled in October with a widely criticized marketing campaign, “Too Many Balls,” which some considered offensive. A day later, the team apologized, saying it “missed the mark” with an attempt to “create a bold and buzzworthy brand launch campaign.”
The decision to rebrand was made after conversations with fans and stakeholders, as well as surveys and other analysis, the team said.
“The club extends our heartfelt thanks to our supporters, whose passionate voices we deeply value — not just for their unwavering support but also for their honest and critical feedback,” majority partner Jennifer Epstein said in a statement. “We could not have completed this process without your input. We aim to build a lasting legacy that makes all our fans feel welcome, connected, and proud to wear our colors and cheer our name for generations to come.”
Boston and an expansion team in Denver will bring the NWSL to 16 teams when they begin play next year.
___
AP soccer: https://apnews.com/hub/soccer
Topics
-
BOS Nation FC is out: Boston NWSL team to reveal new name in ‘next few weeks’
BOS Nation FC is no more. The Boston NWSL expansion team, slated to start play in 2026, will rename the club following “extensive conversations with fans, community members and stakeholders” and ...Yahoo Sports - 6h -
Fan backlash pushes BOS Nation FC to change club name
Boston's National Women's Super League's expansion club, originally named BOS Nation FC, will unveil a new name "in the next few weeks" following fan backlash. The franchise confirmed the news on ...Yahoo Sports - 5h -
NWSL's BOS Nation to be renamed after backlash
Boston's 2026 NWSL franchise announced Friday that it will officially change its name following a highly-ridiculed launch last fall.ESPN - 2h -
NWSL club BOS Nation FC says it will announce new name in coming weeks, following significant fan backlash
The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and its publicity campaign.Yahoo Sports - 3h -
Bo Henriksen praises all four of Mainz’s German call-ups: “Recognition for the whole team.”
Mainz 05 head coach Bo Henriksen received a chance to comment on the nomination of two of his players to the German national team on Friday. The respective stories of Jonathan Burkardt and Nadiem ...Yahoo Sports - 9h -
Team-by-team preview: Can Orlando Pride repeat as champions?
With the National Women's Soccer League returning to action this weekend, we take a look at where the 14 clubs stands and how close each is to winning the NWSL championship.ESPN - 4h -
Council honors Kent Tuscarawas women's volleyball team for winning national championship
In his proclamation, Mayor Joel Day said the team had "set a new standard for excellence."Yahoo Sports - 21h -
Wales v England, Six Nations 2025: What time is kick-off and what TV channel is it on?
England play Wales at the Principality Stadium in their final game of the 2025 Six Nations Championship. Steve Borthwick’s team have an outside chance of winning the tournament.Yahoo Sports - 12h -
Santi, Jiménez lead Mexico Nations League squad
Mexico national team head coach Javier Aguirre announced the 23-player roster for the upcoming Concacaf Nations League matches during the March international window, with Raul Jimenez and Santiago ...ESPN - 3d
More from Yahoo Sports
-
Agreement reached: Chelsea have finalised €22m transfer in the last few hours
Chelsea have reportedly agreed a deal to sign talented young Portuguese midfielder Dario Essugo for €22m for next season.The Blues seemingly have a deal all wrapped up after finalising everything ...Yahoo Sports - 18m -
F1 Australian GP LIVE: Qualifying result as Lando Norris snatches pole and Lewis Hamilton falters
Follow reaction from qualifying in Melbourne as Norris claims pole ahead of teammate Oscar PiastriYahoo Sports - 19m -
UC Irvine beats Cal Poly 96-78 in Big West Conference Tournament semifinals
Yahoo Sports - 31m -
Exclusive: Liverpool rival Aston Villa & Juventus for exciting €30m transfer
Liverpool are one of a number of clubs eyeing up a potential transfer move for Genoa’s talented young midfielder Morten Frendrup, CaughtOffside understands.The 23-year-old has earned rave reviews ...Yahoo Sports - 32m -
Crusaders winger Macca Springer scores 5 tries to match Super Rugby single match record
Crusaders winger Macca Springer tied the Super Rugby single game try-scoring record Saturday when he scored five tries in his team’s 55-33 win over the Western Force. Springer matched the record ...Yahoo Sports - 36m
More in Sports
-
Agreement reached: Chelsea have finalised €22m transfer in the last few hours
Chelsea have reportedly agreed a deal to sign talented young Portuguese midfielder Dario Essugo for €22m for next season.The Blues seemingly have a deal all wrapped up after finalising everything ...Yahoo Sports - 18m -
F1 Australian GP LIVE: Qualifying result as Lando Norris snatches pole and Lewis Hamilton falters
Follow reaction from qualifying in Melbourne as Norris claims pole ahead of teammate Oscar PiastriYahoo Sports - 19m -
UC Irvine beats Cal Poly 96-78 in Big West Conference Tournament semifinals
Yahoo Sports - 31m -
Exclusive: Liverpool rival Aston Villa & Juventus for exciting €30m transfer
Liverpool are one of a number of clubs eyeing up a potential transfer move for Genoa’s talented young midfielder Morten Frendrup, CaughtOffside understands.The 23-year-old has earned rave reviews ...Yahoo Sports - 32m -
Crusaders winger Macca Springer scores 5 tries to match Super Rugby single match record
Crusaders winger Macca Springer tied the Super Rugby single game try-scoring record Saturday when he scored five tries in his team’s 55-33 win over the Western Force. Springer matched the record ...Yahoo Sports - 36m