Latest in Brands Need Think
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Why Brands Need to Think Like Netflix
The future of marketing is all about creating compelling content that audiences will actively look forward to consuming.Inc. - 12h -
Gucci’s Fall Collection Shows Why the Brand Needs a Designer
It’s time for the brand to take some risks.The New York Times - 6d -
A Brazilian samba star says goodbye: ‘I’ve fought a lot, but I also think we need to live’
Neguinho da Beija-Flor, 75, is the most recognisable voice in Rio de Janeiro’s elite carnival league and has led 50 consecutive parades for the same school. On Monday night, as 100,000 people ...The Guardian - 1d -
Infusing Personality Into Your Brand
Piera Gelardi and Yelitsa Jean-Charles discuss how to create a unique brand identity through experimentation and strategic feedback loopsInc. - 6d -
Nike and Kim Kardashian to Launch ‘NikeSkims’ Brand in the Spring
The Skims founder will enter into a rare business deal with the sports apparel company.The New York Times - Feb. 18 -
Meghan Markle Renames Her Lifestyle Brand As Ever
In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and its revamped focus.The New York Times - Feb. 19 -
Hayley Paige Reclaims Her Name and Bridal Brand
After a long legal battle that stripped her of her name and brand, the bridal designer is making a return to the industry with a new collection and a new deal.The New York Times - Feb. 20 -
Qualcomm unveils Dragonwing brand for enterprise tech solutions
Qualcomm unveiled its new Qualcomm Dragonwing brand for its products in the industrial, embedded IoT, enterprise and networking markets. Don McGuire, chief marketing officer at Qualcomm, said the ...VentureBeat - 6d -
Smaller Food Brands Are Winning Amid Continued Inflation
Corporate giants like Unilever and P&G are losing market share as customers increasingly turn to indie competitors.Inc. - 11h -
Trump 'thinking about' absorbing Postal Service into administration
President Trump said Friday he was considering merging the U.S. Postal Service into his administration, calling the agency a “tremendous loser” of money. “We want to have a post office that works ...The Hill - Feb. 21 -
This ETF provider thinks it's time to rethink investing in China
Investors may want to reduce their exposure to the world's largest emerging market.CNBC - Feb. 22 -
America's Russia policy is a failure of critical thinking and foresight
This persistent inability to appreciate the thinking exposed by another great power is especially striking given that Russia’s policies have not changed at all since the days of Ivan the Terrible ...The Hill - Feb. 22 -
What is Trump really thinking with his Ukraine policy?
President Trump's recent inflammatory rhetoric towards Ukraine is likely motivated by his desire to cultivate strategic unpredictability and his perception of Ukraine as a less important ...The Hill - 5d -
The DOGE Takeover Is Worse Than You Think
What’s happening to the US government right now is bad. What comes next is worse.Wired - 4d -
Kontoor Brands CEO describes growth plans for new acquisition
In a Thursday interview with CNBC's Jim Cramer, Kontoor Brands CEO Scott Baxter discussed the apparel company's new acquisition.CNBC - Feb. 21 -
Aztech Mountain: A Ski Brand With ‘If You Know, You Know’ Mountain Cred
Aztech Mountain is designed by Aspen locals for Aspen locals — and those who wish they were.The New York Times - Feb. 21 -
Russians hoping for peace talks and ‘universal joy’ – but will western brands return?
Following last week’s US-Russia talks, the mood in Moscow suggests many are beginning to think about what a post-war reality might look like. After three years of war and western isolation, ...The Guardian - Feb. 23 -
Room 8 Group hires game dev and tech leaders and consolidates brands
Room 8 Group said it is strengthening its business structure by combining a couple of gaming brands and hiring new game development and technology leaders.VentureBeat - 6d -
Livewire launches Gamer.ID identity solution for brands and agencies to reach gamers
Livewire, a game marketing startup, has launched Gamer.ID, a next-generation identity framework within its Gameview technology stack.VentureBeat - 6d -
Jordan Brand's Luka Doncic brings statement piece outside of Crypto.com Arena
As if the showdown between the Dallas Mavericks and Los Angeles Lakers needed more intrigue, a Koenigsegg parked right outside Crypto.com Arena added another layer.ESPN - 6d -
WTA Enlists Gauff, Osaka to ‘Rally the World’ for Brand Refresh
The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA Ventures developed a new logo and slogan—“Rally the World”—to bring greater ...Yahoo Sports - 4d -
Sports are an ideal home for Donald Trump’s singular brand of ego stroking
Presidents have always used sports to further their own agendas. The current incumbent has identified exactly where he can boost himself the most. Donald Trump’s appearance at this year’s Daytona ...The Guardian - 3d -
Applebee’s ‘underwhelming’ $9.99 meal deal draws downgrade for Dine Brands
Analyst cuts Dine Brands to neutral after the “Really Big Meal Deal” offers value but doesn’t improve same-store sales at Applebee’s.MarketWatch - 3d -
Identifying Brands as Black-Owned Can Pay Off for Businesses
Researchers found that the label helped raise awareness of businesses they might not have considered before.Inc. - 3d -
Why OnlyFans Is Part of This Shaving Brand’s Social Media Strategy
After struggling with social media censorship, Nimbi is having fun on OnlyFans.Inc. - 2d -
Timothée Chalamet’s Bold SAG Speech Is a Master Class in Personal Branding
The actor made a declaration about his ambitions not just to his peers, but to the entire industry.Inc. - 2d -
Creepz touts Web3 brand with $400M in NFT backing and two upcoming games
Creepz is officially emerging from stealth to capitalize on the $419 million valuation for its NFTs and become an entertainment brand.VentureBeat - 2d -
Europe needs Friedrich Merz to succeed
The first moves by Germany’s chancellor-designate are bold and encouragingFinancial Times - Feb. 24 -
Do You Need a Measles Booster?
With outbreaks spreading in the Southwest, it’s a good time to check your vaccination status.The New York Times - 4d -
Mira Murati Launches Thinking Machines Lab to Make AI More Accessible
After leaving OpenAI last year, Mira Murati is finally ready to share what she's working on.Wired - Feb. 18 -
‘Like a cruel auction’: what Ukrainians think of Trump’s peace talks with Putin
Ukrainians inside the country and abroad express their hopelessness, anger and defiance at negotiations between Washington and Moscow. Europe live – latest updates “I don’t think that this ...The Guardian - Feb. 21 -
PUBG Creator Thinks Players Will Initially Hate His Next Game
In late 2019, PlayerUnknown's Battlegrounds creator Brendan Greene offered the first glimpse of his next game, Prologue: Go Wayback . Unlike PUBG, Prologue isn't a shooter or a battle royale. ...GameSpot - Feb. 21 -
JD Vance thinks AI will uplift Americans — It’s more likely to erase them
AI is rapidly replacing human labor. It is surpassing humans at an exponential rate, with implications that are staggering, and the implications of this are far from utopian, with AI coming for ...The Hill - Feb. 21 -
Molly Jong-Fast is thinking about challenging Jerry Nadler
The journalist wants somebody to take on the 77-year-old New Yorker.Politico - Feb. 21 -
Gottlieb "very concerned" about Texas measles outbreak: "I think this will spread"
"I think that this is going to get into the hundreds of cases and could take many months to fully snuff out," Dr. Scott Gottlieb, the former commissioner of the FDA, said about the ongoing measles ...CBS News - Feb. 23 -
What Warren Buffett really thinks about the stock market
A “Buffett Indicator” for the world.MarketWatch - 6d -
What 15 Americans Think About Elon Musk and DOGE’s Government Cuts
Americans across the country are deeply split over Mr. Musk, with some welcoming his cuts to government and others outraged at what they see as an abuse of power.The New York Times - 6d -
‘We used to think the ice was eternal’: Colombia looks to a future without glaciers
In Sierra Nevada del Cocuy, people have watched the ice fields turn to exposed rock and experts predict these vital water sources could be lost in 30 years. Words and photographs by Euan Wallace ...The Guardian - 4d -
Will gold's price keep rising this spring? Here's what experts think.
The price of gold has been climbing, and there's a chance that trend could continue, experts say. Here's why.CBS News - 4d -
Russia thinks the West is weak — Europe must make a stand, now
Until Putin leaves the Kremlin, the only way to ensure Western security is for Europe to do more — ideally supported by America.The Hill - 3d
