Nike and Kim Kardashian to Launch ‘NikeSkims’ Brand in the Spring

Read more at The New York Times
Topics
-
Kim Kardashian’s Skims Is Partnering With Nike on a New Brand
The Inc. 5000 shapewear and apparel brand previously collaborated with The North Face.Inc. - 2d -
Nike teams up with Kim Kardashian shapewear brand Skims as it looks to reach more women
Nike's decision to partner with Skims comes as it looks to claw back market share and return to growth under new CEO Elliott Hill.CNBC - 2d -
Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.MarketWatch - 1d -
Best Running Shoes (2025): Asics, Hoka, Nike, On Running
We clocked thousands of test miles to bring you the best running shoes for every pace, ability, and running goal.Wired - Feb. 12 -
Brand Revolution or Evolution? The Debate Is Over
Meet the mini-lution model, how today’s brand marketers make an impact in a media-shattered world.Inc. - 4d -
The copycat brands that are replacing Ozempic in Russia
Local pharma groups have taken over a lucrative niche marketFinancial Times - 1d -
Na Kim Designs the Book Covers You Judge
For years, Na Kim has made great books stand out. Now her paintings are catching eyes, too.The New York Times - Feb. 6 -
Will Trump’s ‘tough love’ on Kim yield results or backfire?
President Donald Trump's second term has rekindled hopes for North Korea's denuclearization, but the recent shift in his stance suggests a potential change in U.S. policy. Meanwhile, North Korea's ...The Hill - Feb. 12 -
The Impact of Wabi-Sabi on Branding and Consumer Trust
From distressed denim to grainy social content, learn how brands are tapping into the wabi-sabi aesthetic to forge connections with consumers.Inc. - Feb. 8
More from The New York Times
-
Maria La Rosa’s Foil Balloon-Like Socks Are a Simple Luxury for Fans
They resemble foil balloons, make a crackling sound when slipped on and, for a growing number of people, have become a simple luxury.The New York Times - 1d -
Winnie Harlow and Kyle Kuzma’s Engagement Met With Star-Studded Congratulations
The couple’s happy news captured the hearts of celebrity friends and fans alike.The New York Times - 19h -
Anglerfish That Surfaced Inspires Emotional Reactions on TikTok
An eerie looking creature from the ocean’s depths has become an unwitting inspiration for intense emotions.The New York Times - 1d -
Jane Fonda, Sneakerhead
The actor and activist on aging into her latest role: sneaker model.The New York Times - 2d -
Meghan Markle Renames Her Lifestyle Brand As Ever
In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and its revamped focus.The New York Times - 1d
More in Lifestyle
-
Hayley Paige Reclaims Her Name and Bridal Brand
After a long legal battle that stripped her of her name and brand, the bridal designer is making a return to the industry with a new collection and a new deal.The New York Times - 14m -
Oscars Rewind: How ‘American Beauty’ Lost Its Luster
At the 2000 Academy Awards, the film won five Oscars, including best picture. Then came 9/11, a tanking economy and Kevin Spacey.The New York Times - 4h -
Winnie Harlow and Kyle Kuzma’s Engagement Met With Star-Studded Congratulations
The couple’s happy news captured the hearts of celebrity friends and fans alike.The New York Times - 19h -
Using Ted Danson in ‘A Man on the Inside’ as Fashion Inspiration
A sartorial remaking, inspired by Ted Danson’s character on “A Man on the Inside.”The New York Times - 23h -
Tiny Love Stories: ‘My Mother Lied to a Grieving Lady’
Modern Love in miniature, featuring reader-submitted stories of no more than 100 words.The New York Times - 1d