Latest in Brand Weird
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Why Your Nose Knows What Sells: Inside the Ascent of Scent Marketing
Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.Inc. - 4d -
Meghan, Duchess of Sussex, Takes on a New Title: Founder
In an exclusive interview with Inc., she shares the strategy behind her just-launched lifestyle brand, As Ever.Inc. - 2d -
Brooklinen Just Proved It’s Never Too Late to Make Changes Based on Customer Feedback
The luxury bedding and bath brand is putting 10 years of customer reviews to good use.Inc. - 2d -
Trump administration puts 25% tariff on all canned beer imports, empty aluminum cans
Canned beer imports will be subject to a 25% tariff, putting pressure on Constellation Brands' bottom line.CNBC - 2d -
Your Google Search Results Are Your CV
When a potential partner or employer searches your name, what will they find? It’s important to build a personal brand.Inc. - 2d -
Ohio State football sticking with traditional spring game on April 12
Ohio State is keeping a spring football game on April 12 after branding the event as a spring showcase.Yahoo Sports - 2d -
3 Ways to Create a Standout Exhibit at a Conference or Trade Show
The new rules of event marketing go beyond the booth to create memorable brand experiences.Inc. - 1d -
How to sift through Trump’s retail discount rack
Merchants that buy and sell excess merchandise from top brands might benefit from the trade warFinancial Times - 1d -
Glen Powell Wants to Come to Your Backyard Barbecue
The actor teamed up with two startup veterans to launch an organic condiment brand, Smash Kitchen.Inc. - 1d -
What is live shopping and will it take off?
Big in Asia, live shopping involves brands putting on live shows to sell direct to shoppers.BBC News - 1d -
Lush and Kwik Fit warn tax rise will push up prices
The brands are warning of the impact of employer National Insurance Contribution rises which kick in on Sunday.BBC News - 1d -
Trump tariffs trigger steepest US stocks drop since 2020 as China, EU vow to hit back
Nike and Apple were among brands worst hit, but Trump maintained the US economy would ultimately "boom".BBC News - 1d -
Price hikes, layoffs and import fees: How car giants are reacting to Trump’s tariffs
Shares of some of the world's biggest car brands traded sharply lower on Friday, extending steep losses from the previous session.CNBC - 14h -
Napster sold to tech commerce company for $207 million
Napster, a brand that was notoriously connected to music piracy before reemerging as a subscription music service, has been sold to Infinite Reality for $207 millionABC News - Mar. 25 -
Why Are We Living in the Golden Age of ‘Gut Soda’?
Fans of brands like Olipop and Poppi say it’s simple: Now more than ever, they need a guilt-free treat. And if it says it has fiber? All the better.The New York Times - Mar. 26 -
Chiefs get marketing rights for 3 European countries through NFL's Global Markets Program
On Monday, the Chiefs were granted marketing rights in three new European countries, a move that could help grow Kansas City's brand internationally.Yahoo Sports - 4d -
The Best Mushroom Coffee, WIRED Tested and Reviewed (2025)
“Coffee” made with functional mushrooms like lion's mane and chaga is all the rage—we tried the most popular brands to find which were the most palatable.Wired - 2d -
Trump's massive 46% Vietnam tariffs could hit Nike, American Eagle and Wayfair
Retailers and brands have turned to Vietnam to manufacture goods from sneakers to couches while moving some or all production out of China.NBC News - 2d -
Inside Maye Musk’s Cozy Relationship With China
As Elon Musk continues to expand his political power in the US, his mother has repeatedly traveled to China to speak at events, model for Chinese brands, and promote Tesla.Wired - Mar. 27 -
Tencent invests $1.25B in Ubisoft’s new core games operating division
Tencent has invested $1.25 billion in a new Ubisoft operating division that includes the core games Assassin’s Creed, Far Cry and Tom Clancy’s Rainbow Six brands. Ubisoft, the French video game ...VentureBeat - Mar. 27 -
Calling all fashion models … now AI is coming for you
As fashion brands create AI ‘twins’ with models’ permission, some believe this is just another form of exploitation. The impact of AI has been felt across industries from Hollywood to publishing – ...The Guardian - 5d -
Trump Says He ‘Couldn’t Care Less’ if Auto Tariffs Raise Car Prices in the U.S.
The president said he “couldn’t care less” if automakers raised prices in response to planned tariffs, reasoning that buyers would choose U.S.-made cars over foreign brands.The New York Times - 5d -
Xbox Social Media Post Could Indicate A Handheld Device Is On The Way
ROG has released a brand new teaser trailer for a seemingly new handheld device that it's working on. Though this announcement is exciting as is, the official Xbox X account offered a cheeky ...GameSpot - 4d -
This Is How TAG Heuer Revamped Its Iconic F1 Watch
In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.Wired - 4d -
Trump tariff tumult has ripples for sporting goods, puts costly hockey gear in price-hike crosshair
Calls from the U.S. to Roustan Hockey headquarters in Canada in recent weeks have been anything but routine, as bulk orders of name-brand sticks have suddenly become complicated conversations.NBC News - 3d -
From Software Announces The Duskbloods, A New RPG Exclusive To Switch 2
During today's Nintendo Switch 2 broadcast, From Software announced a brand-new title, The Duskbloods, which will be exclusive to the new console.. The Duskbloods appears to be centered around ...GameSpot - 2d -
New Donkey Kong Game Bananza Coming To Switch 2 In July
As part of the Nintendo Direct today, Nintendo announced a brand-new 3D Donkey Kong game. It's called Donkey Kong Bananza, and it will release on July 17, 2025 for Nintendo Switch 2 . A trailer ...GameSpot - 2d -
Nintendo Switch 2 Is Getting A Kirby Air Ride Sequel
Nintendo showcased a ton of games for its upcoming Nintendo Switch 2 system during its April Nintendo Direct presentation, including a brand-new racing game starring the adorable puffball Kirby.. ...GameSpot - 2d -
CoD: Black Ops 6 And Warzone Season 3 Battle Pass Adds Hudson, Mace, And OG Guns
Call of Duty Season 3 is live in Black Ops 6 , and Activision has revealed a detailed look at the items available to unlock in the brand-new battle pass. There are over a hundred items to earn ...GameSpot - 2d -
Best Tennis Balls to Up Your Game in 2025
Choosing the right tennis ball can make all the difference, whether you’re a beginner or a Grand Slam champ. We rounded up the best options from top brands.Yahoo Sports - 2d -
How To Unlock The Shattered Veil Easter Egg Song In Black Ops 6 Zombies
Season 3 is live in Call of Duty: Black Ops 6 , and the big update added the brand-new Shattered Veil map to Zombies. Just like the previous maps, Treyarch included a secret song, and here we'll ...GameSpot - 2d -
Jack Nicklaus thankfully regains NIL status to legally become Golden Bear once more
Jack Nicklaus is the Golden Bear again. The golf legend won back his brand identity in a recent court ruling that allows him to benefit off his NIL.Yahoo Sports - 2d -
Liberation from what? Trump promised lower prices – his tariffs risk the opposite
Trump pledged to liberate the nation from higher prices, and is betting tariffs won’t raise them too high, for too long. . For weeks, Donald Trump and his aides sought to brand Wednesday as ...The Guardian - 2d -
Nike, Lululemon and Other Consumer Stocks Hit Hard by Trump’s Tariffs
Many sportswear brands shifted production away from China to avoid tariffs imposed years ago, but now they face punishing levies targeting alternative manufacturing hubs.The New York Times - 1d -
AC Milan and Off-White launch new limited edition shirt for Fondazione Milan initiative
Today, AC Milan have launched the latest piece in partnership with global fashion brand Off-White, aiming to ‘expand the global impact of their partnership’.There have been regular pieces made in ...Yahoo Sports - 17h -
Best Weapon Loadouts For CoD: Warzone In BO6 Season 3
Call of Duty Season 3 is live in Warzone. In addition to the Verdansk map, Season 3 adds a brand-new battle pass and limited-time event to deliver several iconic weapons from Modern Warfare 2019. ...GameSpot - 13h -
Mile Svilar: “I want to stay at Roma.”
Roma goal-keeper Mile Svilar came out in the open to discuss his contractual situation with the capital club.In a brand new interview with Corriere dello Sport, Svilar opened up about his ...Yahoo Sports - 2h -
How To Unlock The Ray Gun Mark II In Shattered Veil For BO6 Zombies
Season 3 is live in Call of Duty: Black Ops 6 with the brand-new Shattered Veil map in Zombies. This map brings back the iconic Mark II variant of the Ray Gun Wonder Weapon. Here we guide you ...GameSpot - 2d -
How To Upgrade The Ray Gun Mark II In Shattered Veil For BO6 Zombies
Season 3 is live in Call of Duty: Black Ops 6 with the brand-new Shattered Veil map in Zombies. This map brings back the iconic Ray Gun Mark II Wonder Weapon from Black Ops 2, and it also ...GameSpot - 1d -
Best Weapon Loadouts For CoD: Black Ops 6 Multiplayer
Call of Duty Season 3 is live in Black Ops 6 , bringing brand-new maps, more game modes, and more guns to unlock in the battle pass. Season 3 completely shakes up the weapon meta, so here we ...GameSpot - 13h