Latest in Brand Building
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How Industrious Became an $800 Million Brand by Building a Sense of Belonging
The flexible workplace provider has grown its membership amid an ever-changing business landscape.Inc. - 13h -
Infusing Personality Into Your Brand
Piera Gelardi and Yelitsa Jean-Charles discuss how to create a unique brand identity through experimentation and strategic feedback loopsInc. - Feb. 25 -
4 Principles for Building a Leadership Legacy
Don’t risk minimizing your opportunity to foster human potential by assuming leadership must be compartmentalized.Inc. - 5d -
Nike and Kim Kardashian to Launch ‘NikeSkims’ Brand in the Spring
The Skims founder will enter into a rare business deal with the sports apparel company.The New York Times - Feb. 18 -
Meghan Markle Renames Her Lifestyle Brand As Ever
In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and its revamped focus.The New York Times - Feb. 19 -
Hayley Paige Reclaims Her Name and Bridal Brand
After a long legal battle that stripped her of her name and brand, the bridal designer is making a return to the industry with a new collection and a new deal.The New York Times - Feb. 20 -
Qualcomm unveils Dragonwing brand for enterprise tech solutions
Qualcomm unveiled its new Qualcomm Dragonwing brand for its products in the industrial, embedded IoT, enterprise and networking markets. Don McGuire, chief marketing officer at Qualcomm, said the ...VentureBeat - Feb. 25 -
Why Brands Need to Think Like Netflix
The future of marketing is all about creating compelling content that audiences will actively look forward to consuming.Inc. - 3d -
Smaller Food Brands Are Winning Amid Continued Inflation
Corporate giants like Unilever and P&G are losing market share as customers increasingly turn to indie competitors.Inc. - 3d -
Meta Will Build the World’s Longest Undersea Cable
Meta’s Waterworth Project will provide internet connectivity on five continents, with landing points in India, the United States, Brazil, and South Africa.Wired - Feb. 19 -
Government finances in surplus but pressure builds on Reeves
Chancellor faces a rising challenge to keep her tax and spending plans on track after missing forecasts.BBC News - Feb. 21 -
Apple to build AI server manufacturing factory in U.S.
Apple has committed to investing $500 billion in the U.S. over the next four years. CEO Tim Cook says the investment will include the creation of a 250,000-square-foot artificial intelligence ...CBS News - Feb. 24 -
How will Germany’s Merz build his coalition government?
CDU leader has vowed to seal negotiations with the Social Democrats by AprilFinancial Times - Feb. 25 -
Never a dull building: the highs — and lows — of Singapore’s skyline
The city-state is a lab for world-leading architects where even their less-successful experiments are at least intriguingFinancial Times - Feb. 25 -
Kontoor Brands CEO describes growth plans for new acquisition
In a Thursday interview with CNBC's Jim Cramer, Kontoor Brands CEO Scott Baxter discussed the apparel company's new acquisition.CNBC - Feb. 21 -
Aztech Mountain: A Ski Brand With ‘If You Know, You Know’ Mountain Cred
Aztech Mountain is designed by Aspen locals for Aspen locals — and those who wish they were.The New York Times - Feb. 21 -
Russians hoping for peace talks and ‘universal joy’ – but will western brands return?
Following last week’s US-Russia talks, the mood in Moscow suggests many are beginning to think about what a post-war reality might look like. After three years of war and western isolation, ...The Guardian - Feb. 23 -
Room 8 Group hires game dev and tech leaders and consolidates brands
Room 8 Group said it is strengthening its business structure by combining a couple of gaming brands and hiring new game development and technology leaders.VentureBeat - Feb. 25 -
Livewire launches Gamer.ID identity solution for brands and agencies to reach gamers
Livewire, a game marketing startup, has launched Gamer.ID, a next-generation identity framework within its Gameview technology stack.VentureBeat - Feb. 25 -
Jordan Brand's Luka Doncic brings statement piece outside of Crypto.com Arena
As if the showdown between the Dallas Mavericks and Los Angeles Lakers needed more intrigue, a Koenigsegg parked right outside Crypto.com Arena added another layer.ESPN - Feb. 25 -
Gucci’s Fall Collection Shows Why the Brand Needs a Designer
It’s time for the brand to take some risks.The New York Times - Feb. 26 -
WTA Enlists Gauff, Osaka to ‘Rally the World’ for Brand Refresh
The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA Ventures developed a new logo and slogan—“Rally the World”—to bring greater ...Yahoo Sports - Feb. 27 -
Sports are an ideal home for Donald Trump’s singular brand of ego stroking
Presidents have always used sports to further their own agendas. The current incumbent has identified exactly where he can boost himself the most. Donald Trump’s appearance at this year’s Daytona ...The Guardian - 6d -
Applebee’s ‘underwhelming’ $9.99 meal deal draws downgrade for Dine Brands
Analyst cuts Dine Brands to neutral after the “Really Big Meal Deal” offers value but doesn’t improve same-store sales at Applebee’s.MarketWatch - 6d -
Identifying Brands as Black-Owned Can Pay Off for Businesses
Researchers found that the label helped raise awareness of businesses they might not have considered before.Inc. - 6d -
Why OnlyFans Is Part of This Shaving Brand’s Social Media Strategy
After struggling with social media censorship, Nimbi is having fun on OnlyFans.Inc. - 5d -
Timothée Chalamet’s Bold SAG Speech Is a Master Class in Personal Branding
The actor made a declaration about his ambitions not just to his peers, but to the entire industry.Inc. - 5d -
Creepz touts Web3 brand with $400M in NFT backing and two upcoming games
Creepz is officially emerging from stealth to capitalize on the $419 million valuation for its NFTs and become an entertainment brand.VentureBeat - 5d -
Animoca Brands reports a sharp 167% rise in books in Q4 to $108M
Animoca Brands reported Q4 bookings coming in at $108 milliion, up 167% times from $40 million a year ago.VentureBeat - 1d -
How Brands Like Airbnb Use Storytelling to Stand Out
Inc.’s Sarah Lynch outlines why multichannel marketing matters–and how to make your brand’s messaging memorable.Inc. - 1d -
Gillespie brands Pakistan successor Javed ‘a clown’ amid coaching row
Australian claims he and Gary Kirsten were undermined Javed’s interim role extended for tour of New Zealand The former Pakistan Test coach Jason Gillespie labelled his successor Aaqib Javed a ...The Guardian - 10h -
How an Upstart Period Care Brand Wins Over Tweens—and Their Parents
Pinkie leans into educational content that’s tailored for two very different demographics.Inc. - 11h -
Applebee's owner Dine Brands to lean on value, marketing to reverse sales declines
Dine Brands is trying to boost sales in 2025 after reporting its fourth straight quarter of domestic same-store sales declines for Applebee's and IHOP.CNBC - 6h -
Applebee's owner Dine Brands to lean on value, marketing to reverse sales declines
Dine Brands hopes to boost sales this year with a wider swath of value meals and buzzier advertising after a rough 2024 for Applebee’s and IHOP.NBC News - 3h -
A.I. Is Changing How Silicon Valley Builds Start-Ups
Tech start-ups typically raised huge sums to hire armies of workers and grow fast. Now artificial intelligence tools are making workers more productive and spurring tales of “tiny team” success.The New York Times - Feb. 20 -
DOGE claims credit for $4M sale of school building during Biden presidency
DOGE touted the sale of a historic Washington, D.C., property that had been boarded up for years — but the auction happened before President Trump took office.CBS News - Feb. 21 -
Rich in cash, Japanese automaker Toyota builds a city to test futuristic mobility
Woven City near Mount Fuji is where Japanese automaker Toyota plans to test everyday living with robotics, artificial intelligence and autonomous zero-emissions transportationABC News - Feb. 22
