How Brands Like Airbnb Use Storytelling to Stand Out

Inc.’s Sarah Lynch outlines why multichannel marketing matters–and how to make your brand’s messaging memorable.
Read more at Inc.
-
How to Make Your Brand Stand Out in a ‘Sea of Sameness,’ According to Refinery29’s Piera Gelardi
Gelardi sat down with Yelitsa Jean-Charles, founder of Healthy Roots Dolls, and Inc. editor-in-chief Mike Hofman to talk marketing strategy.Inc. - Feb. 26 -
Why Brands Need to Think Like Netflix
The future of marketing is all about creating compelling content that audiences will actively look forward to consuming.Inc. - 2d -
Seized, settled, let: how Airbnb and Booking.com help Israelis make money from stolen Palestinian land
As Israel deploys tanks in the West Bank for the first time in 20 years, we reveal how two of the world’s biggest travel companies are helping settlers commercialise stolen land. The villa is ...The Guardian - 6d -
PayPal brings many of its brands under a single umbrella, but Venmo remains a stand-alone
PayPal Open is designed to unify the payment company's fragmented suite of enterprise solutions under a single brand.CNBC - Feb. 24 -
PayPal brings many of its brands under a single umbrella, but Venmo remains a stand-alone
For Frank Keller, it’s a pivotal moment at PayPal.NBC News - Feb. 24 -
Bruins' Lindholm (knee) likely out for rest of year
Bruins defenseman Hampus Lindholm will need another surgery on his injured knee and is unlikely to return this year, general manager Don Sweeney said.ESPN - Feb. 23 -
Can Moldova – population 2.4m – show the world how to stand up to Putin?
The tiny former Soviet republic’s determination not to be cowed by the Kremlin could provide a template for the west on how to hold back the tide of subversion and corruption. How can a democracy ...The Guardian - Feb. 23 -
Zelensky wants US to 'stand more firmly' on Ukraine's side
US support is crucial, Zelensky says hours after the bust-up with Trump at the White House.BBC News - 4d -
How Putin likely reacted to the Trump-Zelenskyy fight
Rep. Don Bacon, Sen. Angus King and H.R. McMaster, who served as Mr. Trump's national security adviser during his first administration, weigh in on the U.S.-Ukraine relationship.CBS News - 3d
More from Inc.
-
The IRS Has an Influencer Problem, Thanks to This Tax Gray Area
The tax treatment of the free products many influencers get in the course of doing their job is especially ambiguous, leaving them unaware of how to correctly file their tax returns.Inc. - 9h -
DOGE Could Cut the IRS in Half. What Does That Mean for Your Tax Filings?
New reports indicate that Elon Musk may hit the agency with a second round of mass layoffs, and that audits could be abandoned amid the diminished headcount.Inc. - 9h -
How to Make Every Dollar of Your Marketing Count
Refinery29’s Piera Gelardi offers tips for freemium marketing.Inc. - 9h -
How to Turn Viral Content Into a Lasting Benefit
Refinery29 co-founder Piera Gelardi and Healthy Roots Dolls founder Yelitsa Jean-Charles talk about making a viral moment last.Inc. - 9h -
What’s a Pecha Kucha? And How Can It Help Founders Stay On Brand While Scaling?
Yelitsa Jean-Charles, founder of Healthy Roots Dolls, shares her favorite strategy for sharing creative control.Inc. - 9h
More in Business
-
South Korea's mint is grappling with a gold bar shortage as supply constraints bite
South Korea's state-run mint is grappling with a gold bar shortage amid robust demand for the precious metal.CNBC - 1h -
Thames Water has to keep borrowing and carry on
The public water utility cannot avoid a debt refinancing, despite the horrifying expenseFinancial Times - 2h -
Germany’s ‘whatever-it-takes’ spending push to end years of stagnation
Europe’s largest economy could return to pre-pandemic growth trendFinancial Times - 2h -
How much does Brookfield really make?
One of the world’s most complex financial conglomerates is attracting scrutiny for circular flows of cash involving its global property portfolioFinancial Times - 2h -
Microsoft walks away from some CoreWeave commitments ahead of $35bn IPO
AI data centre provider hit by blow from biggest customer ahead of the biggest tech listing this yearFinancial Times - 2h