USC has come back to life.
Coach Lincoln Riley has done some phenomenal recruiting this offseason – and it had very little to do with top 2026 prospects.
The hiring of a recruiting department led by general manager Chad Bowden has rejuvenated the Trojans, how elite local prospects view the program’s direction and how much they’re talking about playing at USC again.
There is a legitimate front-office feel at USC these days in quantity and quality that could push the Trojans back to the elite of college football. It’s something of a birthright that USC is in the playoff conversation.
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Bowden recently talked with Rivals about his vision for the program, how he and Riley are unified in their approach and what needs to get accomplished to bring USC back into the national title picture.
The transfer portal will be crucial for pieces but recruiting classes will be built through the high school ranks. And some of the best high school football talent anywhere is down the road from USC.
“The culture of what you’re ...
