Manchester City Women announces global partnership with Hytro
Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro.
The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery.
Hytro is the latest in a growing portfolio of brands to partner with Manchester City Women, whilst Hytro’s track record of working with the best teams across global sports will see them add City to their roster.
At the heart of this collaboration is a shared commitment to innovation and athlete empowerment and this long-term collaboration marks a major step in integrating cutting-edge performance and recovery techniques into women’s football.
Hytro and City will conduct joint research initiatives, exploring the impact of BFR on recovery and performance in elite women’s football.
Charlotte O’Neill, Managing Director of Manchester City Women, said: “As an ambitious team consistently challenging across multiple competitions for major titles, it’s great to be able to partner with a brand that’s equally committed to athletic performance and delivering results.
“The women’s game continues to grow and the demand on our players is forever evolving. In addition to ensuring our squad can compete week in, week out with some of the best teams in the world, we’re also always looking for ways to innovate and adapt to remain at the forefront of the women’s game.
“We’re looking forward to working with Hytro to continue evolving and improving our recovery strategies.”
Dr. Warren Bradley, Founder and Head of Elite Performance at Hytro: “I’m really excited about our partnership with Manchester City Women’s Football Club, one of the most formidable teams in the sport!
“As the founder of Hytro, I couldn’t be prouder and more excited to see our BFR products being used by some of the best female athletes in the world, in such an iconic organisation.
“It’s a huge milestone for us as a business to be supporting a team of this calibre, and it speaks to the trust from coaches like Dan and Charlie in Hytro’s products and our ability to help enhance performance.
“I’m confident we can play a key role in helping the team recover faster, train harder, and perform at their best, and I’ll continue to enjoy being in close contact with the performance team to support their needs.”
Hytro’s patented wearables bring the transformative benefits of Blood Flow Restriction (BFR) training to athletes, enabling them to prepare, train, and recover at the highest standards.
Extensively tested by experts, these products are trusted by over 200 elite teams across the Premier League, NFL, NBA, NHL, cycling and individual athletes in F1, boxing, athletics, and tennis.
Their innovative technology has even captured the attention of NASA and SpaceX, having become part of their research aimed at supporting astronauts in maintaining muscle mass and bone density in space.
-
How Arsenal and Manchester City women’s clubs have reclaimed the narrative on periods
Within weeks, two of the world’s biggest women’s teams launched commercial campaigns around a subject women are conditioned to stay silent about: periods. First came Arsenal’s partnership with ...Yahoo Sports - 4d -
Global women’s seven-a-side football series launched with $100m investment
‘This is going to be a world-class event for these players’ First eight-team event set to take place in Lisbon in May A lucrative new seven-a-side global women’s football series has been ...The Guardian - 5d -
‘I have belief’: Cushing feels Manchester City can beat Chelsea in Europe
Interim manager positive despite League Cup final defeat Teams meet in Women’s Champions League this week Nick Cushing has said Manchester City’s performance in their League Cup final defeat ...The Guardian - Mar. 16 -
KPMG to merge dozens of partnerships in overhaul of global structure
Consolidation of subscale operations comes as Big Four firms re-examine operating modelFinancial Times - Mar. 10 -
GGP announces Collegiate Games Competition with $90K in prizes
Gay Gaming Professionals, a nonprofit that cultivates emerging top performers in the video games industry, has created the Collegiate Games Competition to surface new gaming talent. In partnership ...VentureBeat - Mar. 17 -
🏆 Chelsea overcome Man City to lift Women's League Cup trophy
See Lionesses stars in action! Tickets for the WSL clash between Manchester City and Chelsea are on sale now!Chelsea came back to win 2-1 against Manchester City to lift the Women's League Cup at ...Yahoo Sports - Mar. 15 -
Manchester City Starting XI vs Brighton: Confirmed Team News and Predicted Lineup
Manchester City Face Defensive Crisis Ahead of Brighton ClashManchester City’s push for Champions League football faces another stern test as they prepare for today’s Premier League showdown again...Yahoo Sports - Mar. 15 -
Manchester City Women sack head coach Gareth Taylor as Cushing returns
City are fourth in WSL but in Champions League last eight Former manager Nick Cushing named interim manager Manchester City Women have sacked their head coach, Gareth Taylor, just five days ...The Guardian - Mar. 10 -
Manchester City vs Brighton – Predicted lineup and team news
Manchester City welcome Brighton to the Etihad this afternoon with both teams in contention for Champions League qualification.Pep Guardiola’s side can climb into the top four with a win, with ...Yahoo Sports - Mar. 15
More from Yahoo Sports
-
TGL Golf live updates: How to watch New York vs. Atlanta Drive in championship
Follow along for live updates from the final night of TGL in the 2025 season.Yahoo Sports - 10m -
A longtime fan, Ben McCollum aims to restore winning at Iowa
Ben McCollum grew up a fan of the Iowa men’s basketball team. McCollum was introduced as Iowa’s new head coach on Tuesday, a day after his hiring was announced by the university. The Iowa native, ...Yahoo Sports - 10m -
4-star EDGE prospect Jamarion Carlton sets spring visit with the Texas Longhorns
Jamarion Carlton has included the Longhorns on his list for spring visitsYahoo Sports - 11m -
4-star EDGE prospect Jamarion Carlton sets spring visit with the Texas Longhorns
Jamarion Carlton has included the Longhorns on his list for spring visitsYahoo Sports - 11m -
Russell Wilson joins Giants on 1-year, $21 million deal
Russell Wilson has a new team.Yahoo Sports - 12m
More in Sports
-
Blatter, Platini cleared in FIFA corruption case
Former FIFA president Sepp Blatter and France great Michel Platini were both cleared of corruption charges by a Swiss court on Tuesday.ESPN - 8m -
Sources: Wilson reaches 1-year deal with Giants
The Giants and free agent QB Russell Wilson reached agreement Tuesday on a one-year deal worth up to $21 million, including $10.5 million guaranteed, sources told ESPN's Adam Schefter.ESPN - 9m -
Sources: Wilson reaches 1-year deal with Giants
The Giants and free agent QB Russell Wilson reached agreement Tuesday on a one-year deal worth up to $21 million, including $10.5 million guaranteed, sources told ESPN's Adam Schefter.ESPN - 9m -
Ronaldo: Penalty miss? Knew Portugal would win
Cristiano Ronaldo had no doubt that Portugal would progress to the UEFA Nations League semifinals even after missing a penalty on Sunday.ESPN - 9m -
Güler, Szoboszlai continue feud: 'This guy a joke'
Real Madrid star Arda Güler called Liverpool's Dominik Szoboszlai "a joke" on Monday after the pair clashed in the UEFA Nations League game between Turkey and Hungary.ESPN - 9m