Cracker Barrel Old Country Store has been named the entitlement partner for the June 1 NASCAR Cup Series race at Nashville Superspeedway — the first race in a multi-year agreement, officials announced Thursday.
The Cracker Barrel 400 replaces Ally as the title sponsor for the Cup Series race at NSS, which will run its fifth race at the Gladeville track this year.
Nashville Superspeedway is located just over 10 miles from the original Cracker Barrel store near the intersection of Highway 109 and Leeville Pike. The Cracker Barrel 400 NASCAR Cup Series race is scheduled for June 1 at 6 p.m. It will air on Amazon Prime Video, PRN and SiriusXM NASCAR Radio. After the Cracker Barrel 400 and over the summer, NASCAR fans can expect more pop-up experiences from the brand at Speedway Motorsports (NSS owner) destinations across the country.
“This partnership with Cracker Barrel is a landmark for Nashville Superspeedway and Middle Tennessee,” said Matt Greci, general manager of Nashville Superspeedway. “Cracker Barrel started here in Lebanon, and its growth into a national brand reflects the strength of this community. Pairing that legacy with our NASCAR Cup Series weekend reinforces our shared commitment to putting our guests at the center of everything we do, making this race a true celebration of home.”
“Over 55 years ago, we opened our doors in Lebanon, and this partnership with Nashville Superspeedway feels like a homecoming,” said Sarah Moore, Cracker Barrel’s chief marketing officer. “Middle Tennessee is foundational to our beginnings — country hospitality, hard work and a commitment to putting people at the heart of everything we do. The Cracker Barrel 400 lets us share that with NASCAR’s global audience while honoring the community where it all began.”
Speedway Motorsports, a leading marketer and promoter of motorsports entertainment, operates Nashville Superspeedway and other top-tier facilities that draw millions of fans each year. This new partnership extends Cracker Barrel’s reach beyond Nashville with activations planned for guests and NASCAR fans at Speedway Motorsports tracks nationwide this season and in years to come.
“Cracker Barrel and Speedway Motorsports both bring people together — whether over a meal or at the track,” said Kevin Camper, executive vice president and chief commercial officer for Speedway Motorsports. “This multi-year partnership ties Cracker Barrel’s iconic brand to our sport’s foundation. It’s an honor to showcase their story to fans across the country.”
Nashville Superspeedway, which has more than 1,000 camping spaces and unlimited tailgating areas, hosts racing, car shows, corporate outings and family events as part of Speedway Motorsports’ portfolio. The Cracker Barrel 400 will headline a May 30-June 1 NASCAR triple-header weekend that’s designed to draw visitors to Lebanon and boost the region’s visibility and economy.
