Latest in Judgement Rebrand
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'Trust and reserve judgement' on rebrand, says Jaguar after backlash
The iconic carmaker's rebrand has certainly caught people's attention, but will it pay off?Top stories - BBC News - 9 hours ago -
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Jaguar reveals glossy rebrand that features no cars and confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, ...Top stories - NBC News - 4 days ago -
Why Jaguar’s Rebranding Is a Great Leadership Example of What Not to Do
The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ‘hallucinogenic sci-fi movie.’Business - Inc. - 3 days ago -
Jaguar boss defends ‘bold’ rebranding after backlash over video
Rawdon Glover says message of promotional clip that featured no cars has been lost in ‘blaze of intolerance’ onlineBusiness - Financial Times - Yesterday -
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.Business - CNBC - Yesterday -
Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online
Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’. The boss of Jaguar has defended the company’s move away from “traditional ...World - The Guardian - 15 hours ago -
What Would a Pantyhose Rebrand Take? Ask Former Parade CEO Cami Téllez
L’eggs—the hosiery brand founded in 1969—is reinventing itself for a new generation, with a new owner and new creative director at its helm.Business - Inc. - October 30
