Jaguar boss defends ‘bold’ rebranding after backlash over video

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  Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

  World - The Guardian - 5 hours ago
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  'Trust and reserve judgement' on rebrand, says Jaguar after backlash

  Top stories - BBC News - 22 minutes ago

• JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs

  Business - CNBC - Yesterday

• Klopp defends Red Bull move after fan backlash

  Sports - ESPN - October 31
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  Jaguar reveals glossy rebrand that features no cars and confuses the internet

  Top stories - NBC News - 3 days ago
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  Why Jaguar’s Rebranding Is a Great Leadership Example of What Not to Do

  Business - Inc. - 3 days ago
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  Packers hold on for win over Jaguars after QB Jordan Love leaves game with groin injury

  Sports - Yahoo Sports - October 27

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