Incorporate Brand Identity

Burberry Ramps Up Turnaround in Effort to Revive Brand

The luxury group said it was taking steps to cut costs and change its pricing strategy, after it slid to a first-half loss on sharply lower sales.

Business - The Wall Street Journal - November 14

Spectrum Brands’ stock slides as profit lags estimates

“Challenging economic and geopolitical conditions” are impacting consumer demand, according to its CEO.

Business - MarketWatch - November 15

Bethenny Frankel’s Guide to Building an Authentic Brand

The Skinnygirl founder reflects on lessons learned from her 2011 sale, her “machine”-like efficiency, and the competitive rosé market she’s facing with her new brand, Forever Young.

Business - Inc. - 5 days ago

How to Refresh Your Brand With Purpose and Precision

To successfully rebrand for the future, follow these six tips.

Business - Inc. - 5 days ago

Imperial Brands Upbeat on Outlook as Alternatives Continue to Grow

The tobacco manufacturer said it expected a strong fiscal 2025 on the back of continued revenue growth from tobacco alternatives such as vapes.

Business - The Wall Street Journal - 4 days ago

Sisters build global beauty brand from a garage

Sophie and Hannah Pycroft's business has sold more than two million make-up brushes and accessories.

Polish president rules out sending brand new weapons to Ukraine

World - Yahoo News - October 25

How Gamefam’s Founder Taps His ‘Inner Child’ to Bring Brands to the Metaverse

Gamefam has carved out a unique niche in the gaming space: Creating high-quality experiences, like Sonic Speed Simulator, on Roblox.

Business - Inc. - October 25

5 Signals From Customers That Your Brand Relationship Is Healthy

Brand perception is more dependent on customer relationships than products and services.

Business - Inc. - October 27

Why Are So Many Supermarket Brands Losing Shelf Space?

Gone are the days of growing a consumer packaged goods brand like a tech startup, as companies struggle to retain a hold in the retail marketplace.

Business - Inc. - October 28

23+ best gifts from small brands to shop now

We found the best gifts from small brands, including Hedley & Bennett, The Woobles, Artifact Uprising, Nodpod, Material Kitchen and Verloop.

Here's how Starbucks' new CEO plans to overhaul its struggling cafes

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 stores.

The Mars boss snapping up unhealthy snacks

Poul Weihrauch is adding products from Pringles to Cheez-It to family-owned group’s portfolio

Business - Financial Times - November 1

Police send Russell Brand file to CPS to consider charges

The comedian and presenter has denied allegations relating to the period from 2006 to 2013.

Burger King parent Restaurant Brands falls short of third-quarter expectations

Net sales climbed 24.7%, largely thanks to the company's acquisitions of its largest U.S. Burger King franchisee and its Popeyes business in China.

Business - CNBC - November 5

UK Christmas advertising attracts record spending but brands shun television

Online display to enjoy biggest increase as advertisers prepare to splash out £10.5bn

World - Financial Times - November 7

25 Watch Brands Donate Special Pieces to a Charity Auction

Biver and Chopard are among the houses participating in TimeForArt, a Dec. 7 benefit for the Swiss Institute, an art institution in New York.

Lifestyle - The New York Times - November 7

Swedish Brand Our Legacy Gets a Big Investment from LVMH

The Swedish brand Our Legacy finally gets investment from LVMH.