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How a Buzzy Sock Brand Stepped Into the Zeitgeist—and Grew 500 Percent With Cool-Kid Collabs

Partnerships with creators including Pete Davidson and Chloe Cherry have boosted Doublesoul’s business like nothing else.
Inc. - 9h
Maria La Rosa’s Foil Balloon-Like Socks Are a Simple Luxury for Fans

They resemble foil balloons, make a crackling sound when slipped on and, for a growing number of people, have become a simple luxury.
The New York Times - Feb. 19
Best Tested Ski Clothes (2025): Shells, Jackets, Wool Socks

From weatherproof jackets and pants to puffers, gloves, and socks, WIRED’s winter sports experts have got you covered.
Wired - Feb. 27

How a Buzzy Sock Brand Stepped Into the Zeitgeist—and Grew 500 Percent With Cool-Kid Collabs