How a Buzzy Sock Brand Stepped Into the Zeitgeist—and Grew 500 Percent With Cool-Kid Collabs
Partnerships with creators like Pete Davidson and Chloe Cherry have boosted Doublesoul’s business like nothing else.
Read more at Inc.
Topics
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How The Sims grew from a virtual construction game into a cultural phenomenon
As The Sims celebrates its 25th anniversary, its legacy is undeniable.CBS News - Feb. 21 -
How a 30-Something Content Creator Grew a Backyard Gardening Business to More Than $50 Million
A community-driven content creator leveraged YouTube to grow his backyard business into a full-scale enterprise with big-box store ambitions.Inc. - Feb. 20 -
How Brands Like Airbnb Use Storytelling to Stand Out
Inc.’s Sarah Lynch outlines why multichannel marketing matters–and how to make your brand’s messaging memorable.Inc. - 17h -
How Industrious Became an $800 Million Brand by Building a Sense of Belonging
The flexible workplace provider has grown its membership amid an ever-changing business landscape.Inc. - 4h -
How an Upstart Period Care Brand Wins Over Tweens—and Their Parents
Pinkie leans into educational content that’s tailored for two very different demographics.Inc. - 2h -
Here's where the first Chi-Chi's will open — and how you could own part of the brand
Chi-Chi's is making a comeback — and giving you the opportunity to own an equity stake in the brand.The Hill - Feb. 25 -
How to Make Your Brand Stand Out in a ‘Sea of Sameness,’ According to Refinery29’s Piera Gelardi
Gelardi sat down with Yelitsa Jean-Charles, founder of Healthy Roots Dolls, and Inc. editor-in-chief Mike Hofman to talk marketing strategy.Inc. - Feb. 26 -
What’s a Pecha Kucha? And How Can It Help Founders Stay On Brand While Scaling?
Yelitsa Jean-Charles, founder of Healthy Roots Dolls, shares her favorite strategy for sharing creative control.Inc. - 17h
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Apple updated its most popular, and its most powerful Macs.Inc. - 3h -
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Warren Buffett Doesn’t Care Where Job Candidates Went to School. Neither Should You
Evidence shows companies are still obsessed with hiring college grads. Warren Buffett and a mountain of evidence says that’s costing them.Inc. - 5h
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