Latest in Brand Skims
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Eight Watch Brands Now Sell $1 Billion a Year
There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and their products are getting pricier.The New York Times - 1d -
How to Find Your Brand’s North Star
A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.Inc. - 3d -
Sen. Michael Bennet says the Democratic Party's brand is 'problematic'
Sen. Michael Bennet said that the Democratic Party's brand is "problematic" and that the party "is associated with the educated elites" and "not anymore with working people in this country."NBC News - 1d -
Democratic Party’s brand is ‘really problematic,’ Sen. Michael Bennet says
Democratic Sen. Michael Bennet (Colo.) tells Kristen Welker on Meet the Press that party’s his brand is associated with “educated elites” and needs to connect more with the working class.NBC News - 1d -
Trump Auto Tariffs: How Major Car Brands Would Be Affected
The scale of the damage depends on the circumstances of each company’s supply chain.The New York Times - 3d -
The White Sox tarping their field like a terrible Christmas present is entirely on-brand
The White Sox literally could not be more embarrassing.Yahoo Sports - 21h -
Which car brands will be impacted most by Trump's 25% auto tariffs?
These automakers are the most and least exposed to President Trump's sweeping tariffs on automobiles.CBS News - 20h -
What to Wear for Your Media Appearance
Four tips to help you brand yourself and feel comfortable on camera.Inc. - 3d -
McDonald’s Just Got Big News in Its Decades-Long Battle with Starbucks
The fast-food giant is now the most valuable restaurant brand.Inc. - 2d -
The Sandbox unveils Alpha Season 5 featuring Jurassic World, Teletubbies and more
The Sandbox, the Web3 social gaming platform and a subsidiary of Animoca Brands, is launching Alpha Season 5 on March 31.VentureBeat - 3d -
Here's the biggest news you missed this weekend
A Democratic senator says the party's brand is 'problematic.' And the NCAA men's and women's tournaments are getting down to business.NBC News - 1d -
Why Your Nose Knows What Sells: Inside the Ascent of Scent Marketing
Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.Inc. - 1d -
Napster sold to tech commerce company for $207 million
Napster, a brand that was notoriously connected to music piracy before reemerging as a subscription music service, has been sold to Infinite Reality for $207 millionABC News - 6d -
Why Are We Living in the Golden Age of ‘Gut Soda’?
Fans of brands like Olipop and Poppi say it’s simple: Now more than ever, they need a guilt-free treat. And if it says it has fiber? All the better.The New York Times - 6d -
Chiefs get marketing rights for 3 European countries through NFL's Global Markets Program
On Monday, the Chiefs were granted marketing rights in three new European countries, a move that could help grow Kansas City's brand internationally.Yahoo Sports - 17h -
Inside Maye Musk’s Cozy Relationship With China
As Elon Musk continues to expand his political power in the US, his mother has repeatedly traveled to China to speak at events, model for Chinese brands, and promote Tesla.Wired - 4d -
Tencent invests $1.25B in Ubisoft’s new core games operating division
Tencent has invested $1.25 billion in a new Ubisoft operating division that includes the core games Assassin’s Creed, Far Cry and Tom Clancy’s Rainbow Six brands. Ubisoft, the French video game ...VentureBeat - 4d -
Calling all fashion models … now AI is coming for you
As fashion brands create AI ‘twins’ with models’ permission, some believe this is just another form of exploitation. The impact of AI has been felt across industries from Hollywood to publishing – ...The Guardian - 1d -
Trump Says He ‘Couldn’t Care Less’ if Auto Tariffs Raise Car Prices in the U.S.
The president said he “couldn’t care less” if automakers raised prices in response to planned tariffs, reasoning that buyers would choose U.S.-made cars over foreign brands.The New York Times - 1d -
This Is How TAG Heuer Revamped Its Iconic F1 Watch
In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.Wired - 15h -
Xbox Social Media Post Could Indicate A Handheld Device Is On The Way
ROG has released a brand new teaser trailer for a seemingly new handheld device that it's working on. Though this announcement is exciting as is, the official Xbox X account offered a cheeky ...GameSpot - 16h -
Trump tariff tumult has ripples for sporting goods, puts costly hockey gear in price-hike crosshair
Calls from the U.S. to Roustan Hockey headquarters in Canada in recent weeks have been anything but routine, as bulk orders of name-brand sticks have suddenly become complicated conversations.NBC News - 1h