Latest in Ascent Scent
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Why Your Nose Knows What Sells: Inside the Ascent of Scent Marketing
Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.Inc. - 4d -
Hiking the Cactus to Clouds Route in Palm Springs, Calif.
The Cactus to Clouds ascent just outside Palm Springs, Calif., is grueling, but natural treasures, and a speedy trip down, await anyone who is up to the challenge.The New York Times - Mar. 25 -
Outrage grows over Maryland man’s mistaken deportation to El Salvador prison
In the 22 days since Maryland resident Kilmar Abrego Garcia was mistakenly deported to a notoriously violent prison in El Salvador, his young son has sought comfort in the scent of his missing ...NBC News - 1d -
Greece’s Aegean islands reel from ‘lake of mud’ flash floods before Easter rush
Authorities race to complete clean-up operation after devastation from gales and heaviest rainfall in 20 years. People on the Aegean islands, more used in April to the sight and scent of spring’s ...The Guardian - 11h