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Why Your Nose Knows What Sells: Inside the Ascent of Scent Marketing

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.
Inc. - 4d
Hiking the Cactus to Clouds Route in Palm Springs, Calif.

The Cactus to Clouds ascent just outside Palm Springs, Calif., is grueling, but natural treasures, and a speedy trip down, await anyone who is up to the challenge.
The New York Times - Mar. 25