PR campaign may have fuelled food study backlash, leaked document shows

PR campaign may have fuelled food study backlash, leaked document shows

Eat-Lancet report recommended shift to more plant-based, climate-friendly diet but was extensively attacked online

A leaked document shows that vested interests may have been behind a “mud-slinging” PR campaign to discredit a landmark environment study, according to an investigation.

The Eat-Lancet Commission study, published in 2019, set out to answer the question: how can we feed the world’s growing population without causing catastrophic climate breakdown?

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