Bras on show as red carpet trend hits the high street
With even M&S championing a sexier aesthetic, discretion is out and underwear in the spotlight
They usually form the underpinning of a look. But now bras are going from invisible to visible. Out are seamless T-shirt bras. In their place? Lace, sheer and mesh versions.
M&S, the home of sensible lingerie, is championing a sexier aesthetic for spring. The retailer holds 38.2% of the bra market in the UK and in 2023 sold more than 20m of them, with customers under 30 making up nearly a third of sales.
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