How Going to Commercial During the Super Bowl Works
TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, network producers and on-field officials.
Read more at The New York Times
Topics
-
Madden Super Bowl Predictions Over The Years: How Often Does EA Get It Right?
Super Bowl LIX takes place this Sunday, February 9, featuring the Kansas City Chiefs and the Philadelphia Eagles duking it out for the title. EA Sports historically simulates the Big Game and ...GameSpot - 1h -
Super Bowl 59, Chiefs vs. Eagles bets: How to pick DraftKings Sportsbook King of the End Zone NFL promotion
SportsLine NFL expert R.J. White, on a 30-17 roll on NFL props, has revealed his Sunday King of the End Zone picks for Super Bowl 59 between Kansas City and PhiladelphiaCBS Sports - 1h -
2025 Super Bowl squares strategy: How to win at football squares, Chiefs vs. Eagles grid numbers to target
Mike Tierney shares the optimal football squares strategy for Kansas City Chiefs vs. Philadelphia Eagles at Super Bowl 59CBS Sports - 1h -
How much do 2025 Super Bowl commercials cost?
Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.CBS News - 1h -
The Significance of 2 Black Quarterbacks Starting in the Super Bowl
As they face off on Sunday, perhaps Jalen Hurts and Patrick Mahomes can serve as symbols of hope, a columnist for The Athletic writes.The New York Times - 1h -
New Orleans increases security ahead of Super Bowl, Trump visit
President Trump is expected to attend the Super Bowl in New Orleans on Sunday, making him the first sitting president to attend the NFL's big game. His visit means even tighter security for New ...CBS News - 2h -
Chris Berman picks the Super Bowl winner
Berman has correctly picked the winner and margin of victory in each of the past three years.ESPN - 3h -
Nonalcoholic booze scores big ahead of the Super Bowl
Zero-proof beer sales are surging just as another major brand touts its newest boozeless brew during Sunday’s big game.NBC News - 3h -
Super Bowl 2025 commercials: Budweiser, Google and more ads released so far
Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads.NBC News - 3h -
What time does the Super Bowl start and end?
Need to know when the 2025 Super Bowl will start? And what time will it will end? Here are the key times to know.CBS News - 5h -
All Bets Are On: Super Bowl Highlights Innovation in Gambling
What are the odds Travis proposes to Taylor?Inc. - 6h -
Why some are lashing out at the Super Bowl's pre-game ceremony
The Black national anthem “Lift Every Voice and Sing” has sparked social media-fueled backlash in the lead-up to Sunday’s Super Bowl in New Orleans.NBC News - 16h -
The Best and Worst Super Bowl Commercials, Ranked
Here is our critic’s evolving survey of this year’s Super Bowl commercials, from best to worst.The New York Times - 17h -
Even at $8 million per Super Bowl commercial, ad executives say it's still bang for your buck
Some advertisers are shelling out up to $8 million for a 30-second spot on this year's Super Bowl. Industry experts say the high price tag is still worth it.CNBC - 19h -
Super Bowl LIX Props that Pop: Catching Kelce, QBs on the run
Liz Loza and Daniel Dopp examine the Chiefs-Eagles matchup and offer their favorite prop bets.ESPN - 21h -
How New Orleans Is Using the Super Bowl to Make Upgrades
The Big Easy will host the Eagles, Chiefs, and Kendrick Lamar on Sunday.Inc. - 22h -
WATCH: Michael Strahan, Will Reeve get ready for Super Bowl LIX
The “GMA” co-anchor and correspondent prepare for the big game between the Kansas City Chiefs and Philadelphia Eagles.ABC News - 1d -
Gronkowski makes very specific Super Bowl prediction for Chiefs-Eagles
Former Patriots tight end Rob Gronkowski has revealed his prediction for the Super Bowl LIX matchup between the Chiefs and Eagles.Yahoo Sports - 1d -
LinkedIn Made $2 Billion in Subscriptions Last Year. How’s Hiring Going for You?
Something smells fishy.Inc. - 1d -
Kendrick Lamar to discuss Super Bowl halftime performance in New Orleans
What can viewers expect from Kendrick Lamar’s highly anticipated Super Bowl halftime performanceABC News - 2d -
Where is Super Bowl 2025? Eagles vs. Chiefs date, time, location, TV channel, streaming for Super Bowl 59
Everything you need to know about the NFL's upcoming marquee eventCBS Sports - 2h -
For Super Bowl broadcasters, game 'boards' are an indispensable booth secret
For Super Bowl play-by-play broadcasters Jim Nantz, Joe Buck, Al Michaels, game cards or "boards" play a vital part in the storytelling process during games.Yahoo Sports - 3h -
Chiefs vs. Eagles in 2025 Super Bowl: Where to watch, time, TV, streaming, betting odds for Super Bowl LIX
Here's your first look at Super Bowl 59CBS Sports - 3h -
Super Bowl prices are down this year. StubHub explains why
If you’re still planning to attend the Super Bowl on Sunday, you can expect a price drop compared to last yearABC News - 12h -
Woman Arrested in Connection With Super Bowl Reporter’s Death
Adan Manzano, a reporter for Telemundo Kansas City, was found dead in a hotel room near New Orleans. A woman he was last seen with has been charged with stealing his credit card and phone.The New York Times - 13h -
Chiefs, Eagles set to face off in Super Bowl LIX Sunday
Super Bowl LIX will kick off in New Orleans Sunday, and the Kansas City Chiefs are on a mission to be the first team in NFL history to win three straight titles. The Philadelphia Eagles are hoping ...CBS News - 14h -
How New Orleans is preparing for Super Bowl LIX
President Trump will be inside the Superdome in New Orleans on Sunday night to watch the Eagles and Chiefs in the Super Bowl. Michael Hecht, CEO of Greater New Orleans Inc. and Super Bowl LIX ...CBS News - 15h -
Super Bowl commercials 2025: Matthew McConaughey, Post Malone among long list of celebrities in teasers
Companies have brought in some of the biggest names in entertainment for their Super Bowl LIX adsCBS Sports - 16h -
Super Bowl 2025: What is the Tush Push? How Eagles execute the play and why they run it so well
The Eagles will likely deploy this hard-to-stop play in Super Bowl LIXCBS Sports - 16h -
$62,000 for the Super Bowl. $1 Million for Formula 1. How Much Would You Pay for a Sporting Event?
Private and customizable “ultraluxe” packages are increasingly in demand. Here’s what (a lot of) money can buy at upcoming events.The New York Times - 21h -
Patrick Mahomes, the Super Bowl’s final boss who evolved towards greatness
The Kansas City Chiefs quarterback is one win away from a third-straight championship. But he is a different player from when he first lit up the NFL. Patrick Mahomes is the final boss. Somehow, ...The Guardian - 22h -
Death of Telemundo reporter covering Super Bowl LIX leads to woman’s arrest
Police arrest woman caught fraudulently using Adan Manzano’s credit card after being seen leaving Louisiana hotel room where his body was found. A woman who has previously been accused of drugging ...The Guardian - 23h -
Why a Super Bowl Viewership Record Could Be on the Horizon
Fatigue over Kansas City’s success is overrated, a columnist for The Athletic writes.The New York Times - 1d -
Who Will Win the Super Bowl? N.F.L. Coaches Made Their Picks.
Can Kansas City pull off the three-peat, or will Philadelphia get its revenge? Coaches from around the league gave their unfiltered opinions.The New York Times - 1d -
This officiating conspiracy theory could actually sway the Super Bowl outcome
No matter where anyone stands on the issue, what is undeniable is that the officiating crew for Super Bowl LIX is well aware of what is being said.Yahoo Sports - 1d -
How Brands Are Winning the Super Bowl This Year With High-Impact Ads
Companies have already dropped teasers and full commercials online ahead of the big game. Here are five of our favorites.Inc. - 1d -
Hosting Its Next Super Bowl, New Orleans’s Superdome Is Turning 50
The distinctive domed building, turning 50 this year, is known for hosting the Super Bowl, but to locals, it’s also “the city’s living room.”The New York Times - 2d -
What to know about security measures at the Super Bowl in New Orleans
The City of New Orleans says it has spent more than 18 months preparing to host its 11th Super Bowl on Feb. 9ABC News - 2d -
Super Bowl ads offer laughs, celebs and surprises to win over viewers
Eugene Levy’s trademark eyebrows fly off for Little CaesarsABC News - 2d
More from The New York Times
-
How Emily Sundberg’s ‘Feed Me’ Newsletter Made Her Into a Rising Substack Star
Emily Sundberg’s business newsletter, Feed Me, has made her a rising Substack star.The New York Times - 20h -
After DeepSeek Upended the Market, Is It Worth Investing in A.I.?
After the arrival of a less costly A.I. model from China, U.S. markets and academics are wrestling with the ultimate economic value of the technology.The New York Times - 18h -
Trump Lawsuits Against Media Gain Momentum
First Amendment experts say Mr. Trump’s lawsuits, based on an unproven legal theory, lack merit. But more could be on the way.The New York Times - 23h -
Trump and Musk Attack Journalists by Name in Social Media Posts
Since his inauguration, the president has been quick to demonize what he calls “the fake news media.” On Friday, both men demanded that individuals be fired.The New York Times - 14h -
How to Pay Off Credit Card Debt
A new report finds that people are spending more on their cards and paying down less. Financial experts offer tips for reducing that debt, starting with looking at your spending habits.The New York Times - 1d
More in Business
-
Federal judge blocks Elon Musk’s access to US Treasury data
Order made in response to legal challenge by 19 Democratic state attorneys-generalFinancial Times - 36m -
Looming $2.7 billion Pell Grant shortfall poses a new threat for college aid
The Congressional Budget Office last month released Pell Grant program projections, which now estimate a $2.7 billion funding shortfall later this year.CNBC - 59m -
GenAI in Operations: The Overlooked Edge Early-Stage Startups
Embracing GenAI is becoming an essential strategy for new companies looking for a competitive edge.Inc. - 59m -
My friend, 62, may only have weeks to live. How does he prevent his second wife from inheriting everything?
“He received a $250K inheritance last year.”MarketWatch - 1h -
Delaware Law Has Entered the Culture War
Elon Musk has helped bring an esoteric debate around the Delaware Chancery Court to a national stage. Now Dropbox and Meta are contemplating moving their incorporation away from the state.The New York Times - 1h