Super Bowl ads offer laughs, celebs and surprises to win over viewers

Eugene Levy’s trademark eyebrows fly off for Little Caesars

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Super Bowl 2025: How to Watch and What to Know on Music, Ads and More

A look at the musical acts, the famous fans, the commercials and all of the other things surrounding the N.F.L.’s signature event.
The New York Times - 4h
Here are Super Bowl 2025 ads you can already watch online

Some advertisers release their their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.
CBS News - 1d
Reports: Some Super Bowl ads to cost $8 million

Fox has sold at least 10 commercials for Super Bowl LIX for $8 million, according to multiple reports Wednesday.
ESPN - Jan. 29
Super Bowl ads beckon up to $8 million apiece for Fox

Fox Corp. is scoring big this Super Bowl.
NBC News - Jan. 29
Super Bowl ads beckon up to $8 million apiece for Fox

Fox has sold out of ad spots for the Super Bowl on Feb. 9, with more than 10 commercials selling for a record $8 million, according to a person familiar.
CNBC - Jan. 29
State Farm cancels Super Bowl ad over California wildfires

Insurance giant State Farm has canceled a Super Bowl ad that was set to air during the big game in February — in part, it said, over the raging wildfires in California. “Our focus is firmly on ...
The Hill - Jan. 17
State Farm Cancels Super Bowl Ad Plans As L.A. Fires Rage

California’s largest insurer said it won’t run a commercial during the Super Bowl, saying it must help its customers first. The optics matter too, since many homeowner policies were canceled before ...
Inc. - Jan. 16