With Switch 2 Coming, Nintendo Explains Why It Must Go Beyond Traditional Games

2025 is shaping up to be a big year for Nintendo, as the Mario company is launching a highly anticipated new system, the Switch 2. But the company isn't going to rely only on traditional hardware and games to find success. Nintendo president Shuntaro Furukawa has opened up on why Nintendo must push "beyond video games" to encourage people to engage with Nintendo.

As part of Nintendo's latest earnings report, Furukawa said Nintendo is making use of theme parks, official stores, "visual content," and mobile experiences to "generate interest in our core business." In case there was any doubt, Furukawa stressed that the "dedicated video game platform business" is Nintendo's core business, and efforts outside of that are being undertaken to funnel people back there.

"Going forward, even as we transition to Nintendo Switch 2, it remains important to increase touchpoints beyond video games," Furukawa said.

Continue Reading at GameSpot

Topics

Why Trump is going after the penny

President Trump ordered the Treasury Department to stop minting new pennies, citing the rising cost of production. Kelly O'Grady explains.
CBS News - 7h
Kingdom Come: Deliverance 2 - Endings Guide

All journeys must come to a conclusion, even your grand adventure in Kingdom Come: Deliverance 2 . From the lands surrounding Trosky Castle to the sprawling metropolis of Kuttenberg, your ...
GameSpot - 11h
This Forgotten Nintendo Switch Game Can Level Up Your Workouts

Ring Fit Adventure can help you hit your fitness goals if you’re allergic to the gym.
Wired - 2d
Why the Odds of an Asteroid Striking Earth in 2032 Keep Going Up (and Down)

NASA and European scientists explain how they calculate the probability of the space rock 2024 YR4 impacting our planet, and why it’s not yet time to worry.
The New York Times - 2d
Nintendo Talks Switch 2 Demand And Gives Small Update On Pricing

Some new details about Nintendo's plans for the Switch 2 launch have been revealed in the company's latest earnings briefing, with president Shuntaro Furukawa revealing that Nintendo is preparing ...
GameSpot - 18h
7 Words Explain Why UPS Is Cutting Amazon Loose

UPS’s CEO says the company is cutting back its shipping for Amazon by 50 percent.
Inc. - 2d
Super Bowl prices are down this year. StubHub explains why

If you’re still planning to attend the Super Bowl on Sunday, you can expect a price drop compared to last year
ABC News - 3d
Kingdom Come: Deliverance 2 - Point Of No Return Guide

You tackle many quests in Kingdom Come: Deliverance 2 . However, there are a select few that, once completed, also cause other missions to end abruptly. Likewise, there are those that prevent ...
GameSpot - 3d
Why a Majority of Senior Executives Say They’re Likely to Switch Jobs Within 2 Years

A new survey points to a looming surge in C-suite executive turnover.
Inc. - 3d