Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows users to opt in to watching ads in exchange for in-game rewards or currency.
This style of advertising is already common in mobile gaming and other mobile apps with microtransactions, where watching an ad is often offered as an alternative to paying premium currencies. Now, this feature is coming to Roblox--and by extension, to the millions of user-created "experiences" hosted on it platforms.
These ads will appear as an opt-in choice for users, who can choose to watch an ad up to 30 seconds in length to get a certain reward. In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad.
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