The PWHL took a moment during the international break to reflect on the success of the 2024-25 PWHL Takeover Tour. The tour drew a combined 123,601 fans at nine stops.
“We were proud to deliver a first-of-its-kind initiative with the PWHL Takeover Tour,” said Amy Scheer, PWHL executive vice president of business operations. “Across the nine stops, we connected with new fans, grew the game, and gave audiences the opportunity to experience the unparalleled excitement of a PWHL game live. This Tour created core memories for our fans and players and its success is a true testament to the passion and support we’re seeing across North America.”
The tour visited three Canadian cities - Vancouver, Edmonton, and Quebec City - drawing a combined 54,815 fans, including a sold out crowd of 19,038 in Vancouver. The Vancouver stop was the largest crowd on the 2024-25 PWHL Takeover Tour.
Six American markets were also visited including Detroit, Denver, St. Louis, Raleigh, Buffalo, and Seattle.
Denver set a new American attendance record drawing 14,018 to Ball Arena, but the mark was short lived as Detroit broke the American record for the second straight season drawing 14,288 to Little Caesars Arena. The tour made its final stop in St. Louis on March 29, only days before the league's break for the World Championships.
“The PWHL Takeover Tour has been one of the most rewarding initiatives since our inception—for our fans, our athletes, and our staff,” said Jayna Hefford, PWHL executive vice president of hockey operations. “There will come a time when the league is filled with players who were first inspired as young fans during the Takeover Tour, realizing that professional women’s hockey is an achievable goal.”
The PWHL expressed their interest in testing markets for possible expansion through the Takeover Tour. An announcement regarding potential PWHL expansion is expected in the coming weeks.
