Lara Trump launching American-made activewear line: 'Red, white, and blue never looked so good'

Lara Trump is launching an American-made activewear line she's pitching as "patriotism, performance and style all in one."

A website for the Lara Trump Collection says the merchandise will be available starting Thursday.

In an Instagram post this week, Trump, the Republican National Committee co-chair and daughter-in-law of the president-elect, said the clothing "isn't just activewear — it's a celebration of strength, resilience, and patriotism."

"As a triathlete, former track runner, wife, mother, and entrepreneur, I wanted to create something that reflects my passions, beliefs, and lifestyle," the post said.

"Designed for women from all walks of life, it’s made for the achievers, the go-getters and those striving to be their best every single day," said the social media message, which included a black-and-white photo of Trump seemingly posing in the brand's items.

Several Instagram posts from the company and Trump touted that the products were made in the United States.

"Red, white, and blue never looked so good," one post said, featuring the 42-year-old Trump posing in a "USA" tank top while holding the American flag.

"Every piece is handcrafted in the USA because I believe in bringing jobs back home and making a difference where it matters most," Trump said.

Trump's name has been floated to replace Sen. Marco Rubio (R-Fla.), whom the president-elect has tapped to serve as secretary of State.

Sen. Rick Scott (R-Fla.) said Tuesday that Trump, who is married to Eric Trump, was the "right person to replace" Rubio in the upper chamber.

Lara Trump isn't the only member of President-elect Trump's family to establish an eponymous fashion brand; Ivanka Trump closed the doors on her apparel company in 2018. She cited her desire to focus on her work in Washington as a senior adviser in her father's first administration as the reason for shuttering the business.