Trusted Brand - QuikReader

Why Overhauling a Trusted Brand Carries Big Risks

The skepticism that greeted Jaguar’s rebranding to JaGUar shows the challenges marketers face when they tinker with legacy brands.

Business - Inc. - Yesterday

If you can’t trust the voice of David Attenborough, what can you trust? | Zoe Williams

The world’s best-loved naturalist has had his voice cloned – and misused – by AI. Soon, we won’t believe anything we hear unless we are in the same room as the speaker. It sounds too fanciful and ...

World - The Guardian - November 18

How to build trust with your doctor

A study shows trust in physicians and hospitals has dropped to 40% since the start of the pandemic. Dr. Jon LaPook shares how tone and communication can improve doctor-patient relationships.

23andMe CEO discusses rebuilding trust

Anne Wojcicki, the embattled CEO of genetic testing company 23andMe sat down with "CBS Mornings" co-host Gayle King to discuss the massive data breach the company suffered and how it can rebuild ...