Starbucks Turns - QuikReader

Starbucks turns to Sharpies and a price freeze to stem traffic slide

New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots

Business - Financial Times - 8 hours ago

Starbucks Shares Drop After Dismal Preliminary Quarterly Earnings

“We need to fundamentally change our strategy,” the coffee giant’s new chief executive said.

Business - The New York Times - October 23

Starbucks Is Bringing Back the Condiment Bar

Coffee chain’s CEO calls for decisive steps including a pledge not to raise U.S. prices over the next year.

Business - The Wall Street Journal - 8 hours ago

Starbucks Scales Back Discounts Under New CEO

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks.

Business - The Wall Street Journal - October 14

Starbucks scraps 2025 guidance after fall in sales and earnings

New chief Brian Niccol vows ‘to fundamentally change our strategy’ to return to growth

Business - Financial Times - October 22

Starbucks Suspends Guidance as Sales Slump Persists

The coffee chain needs to “fundamentally change” strategy, the new CEO, Brian Niccol, said. Shares fell in premarket trading.

Business - The Wall Street Journal - October 23

Starbucks Baristas Demand Change from New CEO

Starbucks baristas hope to see their complaints taken seriously with new leadership at the helm.

Business - Inc. - October 23

Starbucks’s CEO Steps In to Tackle Long List of Issues

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get them back.

Business - The New York Times - 8 hours ago

Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter

Investors are expecting that Niccol will share more details about his turnaround strategy during the company's conference call, scheduled for 5 p.m. ET.

Business - CNBC - 8 hours ago

Starbucks Is Finally Fixing Its Founder’s Worst Mistake

The coffee chain bet big on a weird idea that no one but the founder wanted.

Business - Inc. - 11 hours ago

Starbucks will stop charging extra for dairy alternatives

The change to Starbucks' policy could save some U.S. customers more than 10% on their drinks.

Business - CNBC - 8 hours ago

Don't own the AI chip leaders? Jim Cramer says this might be your chance to act

The Investing Club holds its "Morning Meeting" every weekday at 10:20 a.m. ET.

Business - CNBC - October 15

Starbucks taps former Chipotle executive as global chief brand officer

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn around the U.S. business.

Business - CNBC - October 18

Starbucks shares slide after coffee chain says sales fell again, suspends outlook

The company's same-store sales slid for the third consecutive quarter, fueled by a 10% tumble in traffic to its North American stores.

Business - CNBC - October 23

Starbucks boss shakes up menu to win back customers

The coffee shop chain has also promised to look at pricing and staffing to prevent bottlenecks

Starbucks faces ‘challenging road ahead’ with no ‘quick fix,’ says Oppenheimer

Analysts are focused on the challenges that the company’s new CEO is facing.

Business - MarketWatch - October 23

China’s largest coffee chain plans to take on Starbucks in US

Luckin Coffee’s expansion into rival’s home market comes five years after company was delisted from Nasdaq and fined

Business - Financial Times - 2 days ago

We're downgrading Honeywell shares, plus Starbucks makes a menu change

Every weekday, the Investing Club releases the Homestretch; an actionable afternoon update just in time for the last hour of trading.

Business - CNBC - Yesterday

Starbucks tells corporate workers to return to office or risk being fired

Internal note reportedly warns ‘accountability process’ will start next January for company’s hybrid work requirements. Starbucks office workers will risk losing their jobs if they fail to comply ...

World - The Guardian - Yesterday

Starbucks Tells Workers to Return to the Office or Risk Getting Fired

The coffee chain has expected office employees to come in three days a week. Now it is tightening enforcement.

Business - The Wall Street Journal - Yesterday

Starbucks drops olive oil coffees as it shakes up menu

The announcement comes less than a week after the company reported falling global sales.

Starbucks will discontinue Oleato olive oil drinks at U.S. cafes in early November

New CEO Brian Niccol has pledged to simplify the Starbucks menu.

Business - CNBC - 15 hours ago

Starbucks will discontinue Oleato olive oil drinks at U.S. cafes

Starbucks’ controversial line of olive oil-infused drinks will leave U.S. stores in early November.

China is turning Japanese

At least that’s what the bond market is whispering

World - Financial Times - October 17

"Rhapsody in Blue" turns 100

This year, musicians all over the world, from Carnegie Hall to the Hollywood Bowl, are celebrating the 100th birthday of George Gershwin's "Rhapsody in Blue." Correspondent David Pogue looks into ...

Modern Love Turns 20!

To celebrate the Modern Love column’s 20th anniversary this month, we put together a special package of articles exploring the column’s history and impact.

Lifestyle - The New York Times - October 22

Is this economy turning against cities?

The economic effects of the pandemic on the urban real estate market are well known: spiking rents and mortgage rates, a large dip in sales, and an overall mismatch between housing supply and ...

Politics - The Hill - October 23

Starbucks Quietly Made a Big Change That You May Not Have Even Noticed. You’ll Either Love It or Hate It

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that direction.

Business - Inc. - October 16

4 ways Brian Niccol can use his Chipotle playbook to reinvigorate Starbucks

Investors will soon get a chance to hear directly from CEO Brian Niccol when Starbucks reports earnings Oct. 30.

Business - CNBC - October 19

Starbucks’ New CEO Only Needed 6 Words to Explain the Company’s Biggest Problem

Turning around the company’s problem starts with acknowledging this simple truth.

Business - Inc. - October 20

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