Starbucks Plan - QuikReader

China’s largest coffee chain plans to take on Starbucks in US

Luckin Coffee’s expansion into rival’s home market comes five years after company was delisted from Nasdaq and fined

Business - Financial Times - 2 days ago

7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain

Starbucks is planning to bring back Sharpies and ceramic mugs and cut back its menu.

Business - CNBC - 7 hours ago

Starbucks' plan to return to its roots involves 200,000 Sharpies

Starbucks CEO Brian Niccol is betting that more personal touches in its cafes will win back customers.

Business - CNBC - 1 hour ago

7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain

Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly conference call on Wednesday.

How Starbucks' new CEO plans to renovate its aging brand

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 stores.

Starbucks’s New CEO Just Revealed a Brilliant Master Plan to Turn the Company Around. It All Starts With 4 Words

Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.

Business - Inc. - 5 hours ago

Starbucks Shares Drop After Dismal Preliminary Quarterly Earnings

“We need to fundamentally change our strategy,” the coffee giant’s new chief executive said.

Business - The New York Times - October 23

Starbucks Is Bringing Back the Condiment Bar

Coffee chain’s CEO calls for decisive steps including a pledge not to raise U.S. prices over the next year.

Business - The Wall Street Journal - 22 hours ago

Starbucks Scales Back Discounts Under New CEO

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks.

Business - The Wall Street Journal - October 14

Starbucks scraps 2025 guidance after fall in sales and earnings

New chief Brian Niccol vows ‘to fundamentally change our strategy’ to return to growth

Business - Financial Times - October 22

Starbucks Suspends Guidance as Sales Slump Persists

The coffee chain needs to “fundamentally change” strategy, the new CEO, Brian Niccol, said. Shares fell in premarket trading.

Business - The Wall Street Journal - October 23

Starbucks Baristas Demand Change from New CEO

Starbucks baristas hope to see their complaints taken seriously with new leadership at the helm.

Business - Inc. - October 23

Starbucks’s CEO Steps In to Tackle Long List of Issues

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get them back.

Business - The New York Times - 22 hours ago

Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter

Investors are expecting that Niccol will share more details about his turnaround strategy during the company's conference call, scheduled for 5 p.m. ET.

Business - CNBC - 23 hours ago

Starbucks Is Finally Fixing Its Founder’s Worst Mistake

The coffee chain bet big on a weird idea that no one but the founder wanted.

Business - Inc. - Yesterday

Starbucks will stop charging extra for dairy alternatives

The change to Starbucks' policy could save some U.S. customers more than 10% on their drinks.

Business - CNBC - 22 hours ago

‘Insider Threats’ to the Election, and Starbucks’ 4-Minute Goal

Plus, the Harris campaign sidelines Biden

Top stories - The New York Times - 9 hours ago

Don't own the AI chip leaders? Jim Cramer says this might be your chance to act

The Investing Club holds its "Morning Meeting" every weekday at 10:20 a.m. ET.

Business - CNBC - October 15

Starbucks taps former Chipotle executive as global chief brand officer

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn around the U.S. business.

Business - CNBC - October 18

Starbucks shares slide after coffee chain says sales fell again, suspends outlook

The company's same-store sales slid for the third consecutive quarter, fueled by a 10% tumble in traffic to its North American stores.

Business - CNBC - October 23

Starbucks boss shakes up menu to win back customers

The coffee shop chain has also promised to look at pricing and staffing to prevent bottlenecks

Starbucks faces ‘challenging road ahead’ with no ‘quick fix,’ says Oppenheimer

Analysts are focused on the challenges that the company’s new CEO is facing.

Business - MarketWatch - October 23

Palo Alto shares helped by contract news, Abbott Labs braces for lawsuit ruling

Every weekday, the Investing Club releases the Homestretch; an actionable afternoon update just in time for the last hour of trading.

Business - CNBC - 2 hours ago

Starbucks tells corporate workers to return to office or risk being fired

Internal note reportedly warns ‘accountability process’ will start next January for company’s hybrid work requirements. Starbucks office workers will risk losing their jobs if they fail to comply ...

World - The Guardian - 2 days ago

Starbucks Tells Workers to Return to the Office or Risk Getting Fired

The coffee chain has expected office employees to come in three days a week. Now it is tightening enforcement.

Business - The Wall Street Journal - 2 days ago

Starbucks drops olive oil coffees as it shakes up menu

The announcement comes less than a week after the company reported falling global sales.

Starbucks will discontinue Oleato olive oil drinks at U.S. cafes in early November

New CEO Brian Niccol has pledged to simplify the Starbucks menu.

Business - CNBC - Yesterday

Starbucks will discontinue Oleato olive oil drinks at U.S. cafes

Starbucks’ controversial line of olive oil-infused drinks will leave U.S. stores in early November.

Starbucks turns to Sharpies and price freeze to stem traffic slide

New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots

Business - Financial Times - 22 hours ago

Latest in Starbucks Plan

China’s largest coffee chain plans to take on Starbucks in US

7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain

Starbucks' plan to return to its roots involves 200,000 Sharpies

7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain

How Starbucks' new CEO plans to renovate its aging brand

Starbucks’s New CEO Just Revealed a Brilliant Master Plan to Turn the Company Around. It All Starts With 4 Words

Starbucks Shares Drop After Dismal Preliminary Quarterly Earnings

Starbucks Is Bringing Back the Condiment Bar

Starbucks Scales Back Discounts Under New CEO

Starbucks scraps 2025 guidance after fall in sales and earnings

Starbucks Suspends Guidance as Sales Slump Persists

Starbucks Baristas Demand Change from New CEO

Starbucks’s CEO Steps In to Tackle Long List of Issues

Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter

Starbucks Is Finally Fixing Its Founder’s Worst Mistake

Starbucks will stop charging extra for dairy alternatives

‘Insider Threats’ to the Election, and Starbucks’ 4-Minute Goal

Don't own the AI chip leaders? Jim Cramer says this might be your chance to act

Starbucks taps former Chipotle executive as global chief brand officer

Starbucks shares slide after coffee chain says sales fell again, suspends outlook

Starbucks boss shakes up menu to win back customers

Starbucks faces ‘challenging road ahead’ with no ‘quick fix,’ says Oppenheimer

Palo Alto shares helped by contract news, Abbott Labs braces for lawsuit ruling

Starbucks tells corporate workers to return to office or risk being fired

Starbucks Tells Workers to Return to the Office or Risk Getting Fired

Starbucks drops olive oil coffees as it shakes up menu

Starbucks will discontinue Oleato olive oil drinks at U.S. cafes in early November

Starbucks will discontinue Oleato olive oil drinks at U.S. cafes

Starbucks turns to Sharpies and price freeze to stem traffic slide

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