Sponsorship Grows Athletes

As WNBA Sponsorship Grows, Some Athletes Are Left Behind

While some enjoy newfound riches, other WNBA players are being left out.

Business - Inc. - 6 hours ago

MLS attendance and sponsorship revenue hit regular season records

Major League Soccer saw growth in regular season attendance and sponsorship revenue after implementing a new performance team. Lionel Messi helped, too.

Business - CNBC - October 22

MLS attendance and sponsorship revenue break records — and it's not just because of Messi

Major League Soccer scored several regular season records, including for attendance and sponsorship, thanks in part to international superstar Lionel Messi — and corporate strategy.

Fifa in dispute with Adidas and Coca-Cola over Club World Cup sponsorship

Fifa wants to negotiate new deals for 2025 tournament Cases in line to be heard at Swiss Arbitration Centre Fifa is in dispute with its long-term partners Adidas and Coca-Cola over sponsorship ...

World - The Guardian - October 30

Bottom Line: Coaches call in hired guns for Olympics, sponsorship solution

Coaching FGS Global registered to lobby for a “federal solution that protects Olympic sports programs and broad-based sports sponsorship” on behalf of several associations representing sports ...

Politics - The Hill - November 5

Athletics Drop ‘Oakland’ From Their Name

The team has a new designation and will play at Sutter Health Park in West Sacramento.

Sports - The New York Times - November 5

College Football Is Big Business. Athletes Are Paying the Price.

Players are dealing with far-flung travel, jet lag and the pressures of trying to balance the roles of student, athlete and entrepreneur more than ever before.

Top stories - The New York Times - October 30

GB Olympian Williams retires from athletics

Jodie Williams, part of Team GB's bronze medal-winning women's 4x400m relay team at Paris 2024, announces her retirement from athletics.

Pending roster limits pose uncertainty for college athletes

Part of the pending NCAA agreement would set new roster sizes in every Division I NCAA-sponsored sport.

Sports - ESPN - 6 days ago

Moulton says he stands by comments on trans athletes

Rep. Seth Moulton is defending controversial remarks that he made about transgender athletes.

Politics - CBS News - 6 days ago

Yahoo Sports AM: Olympic athletes in peril

In today's edition: How the House-NCAA settlement is impacting Olympic sports, Winnipeg won't stop winning, NBA Cup tips off, CFP rankings revealed, and more.

Sports - Yahoo Sports - 4 days ago

A criticized Airbnb deal will let users play gladiator in Rome's Colosseum

The ancient Roman Colosseum will be the venue of gladiator fights for the first time in two millennia under a $1.5 million sponsorship deal with Airbnb

World - ABC News - 3 days ago

‘Sherpas are rarely seen as elite athletes’: record-breaking teenager’s fight for equality

Nima Rinji Sherpa is youngest person to summit world’s 14 highest peaks at 18 years old. Now he is pushing for recognition of his community. Growing up as a sherpa in Nepal, Nima Rinji Sherpa was ...

World - The Guardian - October 25

Historic House-NCAA settlement leaving hundreds of Olympic sport athletes in peril

While the NCAA and power conferences agreed to expand upon scholarships as part of the settlement, they also imposed roster limits for sports, many of which did not previously exist.

Sports - Yahoo Sports - October 25

Jim Trotter says his Nick Bosa column was "watered down" by The Athletic

You can disagree with Jim Trotter regarding his views.

Sports - Yahoo Sports - October 30

Sondheimer: Santa Margarita High changes how it celebrates college-bound athletes

High school athletes heading to college on scholarship no longer sign a letter of intent. Instead they accept grant-in-aid and NIL funds.

Sports - Yahoo Sports - October 30

2 Democrats speak out against transgender athletes after Trump win

Two House Democrats said they oppose transgender athletes competing in women’s sports in the immediate aftermath of President-elect Trump’s decisive victory over Vice President Harris, shifting ...

Politics - The Hill - November 7

Florida athletic director: 'Billy Napier will continue as head football coach'

Florida is 15-18 since Napier was hired before the 2022 season.

Sports - Yahoo Sports - November 7

Top Moulton aide quits after transgender athlete remarks

A top aide to Democratic Rep. Seth Moulton (Mass.) resigned after comments Moulton made about transgender athletes were panned by state Democrats and LGBTQ groups. Matt Chilliak, Moulton’s ...

Politics - The Hill - November 8

Moulton doubles down on transgender athletes comments: 'Backlash … proves my point'

Rep. Seth Moulton (D-Mass.) doubled down on his recent comments about transgender athletes, saying the response to them proves his point. “I was just speaking authentically as a dad about one of ...

Politics - The Hill - 6 days ago

Volleyball Players and Coach Sue San Jose State Over Transgender Athlete

The plaintiffs said the school and the Mountain West conference violated the U.S. Constitution and Title IX by allowing a transgender athlete to play on the women’s team.

Sports - The New York Times - 2 days ago

Four Female Athletes Were Killed in Kenya. There Are Fears They Won’t Be the Last.

In Kenya, family members and athletes spoke of the violence in a place where running is a path out of poverty: “It’s no longer safe.”

Sports - The New York Times - 14 hours ago

Lessons, Big and Small, From Growing Out My Gray

At 50, one writer decided that her dark brown hair was no longer to dye for. But going silver, it turns out, comes with its own growing pains.

Lifestyle - The New York Times - October 31

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