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Abrdn’s Rebrand Reversal and a History of Corporate Missteps

A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.
The New York Times - 1d
Visitors flock to Paris’s Pompidou Centre before it closes for renovations

Art lovers catch last glimpse of prestigious art collection before gallery shuts for five years for major revamp. Visitors from around the world have been flocking to the Pompidou Centre in Paris ...
The Guardian - 10h

Abrdn’s Rebrand Reversal and a History of Corporate Missteps