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Why do people queue up outside luxury stores?

For brands, controlling footfall improves security, creates an air of exclusivity and weeds out casual shoppers
World - Financial Times - October 29
Wall Street Financiers Queue Up for a Chance at Billions in Saudi Oil Cash

Are you an international business titan on the hunt for billions of dollars of Saudi oil cash? Prepare for “a mind game.”
Business - The New York Times - 4 days ago
Just How Online Was This Election?

In the 2024 presidential race, both nominees exploited a porous boundary between the internet and real life. Some viral moments, however, were out of their control.
Lifestyle - The New York Times - November 2

Why do people queue up outside luxury stores?