How to Find Your Brand’s North Star

A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.

Inc. - 1d

Sen. Michael Bennet says the Democratic Party's brand is 'problematic'

Sen. Michael Bennet said that the Democratic Party's brand is "problematic" and that the party "is associated with the educated elites" and "not anymore with working people in this country."

NBC News - 13h

Democratic Party’s brand is ‘really problematic,’ Sen. Michael Bennet says

Democratic Sen. Michael Bennet (Colo.) tells Kristen Welker on Meet the Press that party’s his brand is associated with “educated elites” and needs to connect more with the working class.

NBC News - 16h

Inside Maye Musk’s Cozy Relationship With China

As Elon Musk continues to expand his political power in the US, his mother has repeatedly traveled to China to speak at events, model for Chinese brands, and promote Tesla.

Wired - 3d

Trump Auto Tariffs: How Major Car Brands Would Be Affected

The scale of the damage depends on the circumstances of each company’s supply chain.

The New York Times - 2d

This Crazy Instrument Lets Us Hear How Dinosaurs Might Have Sounded

Using 3D models of ancient skulls, Dinosaur Choir gets us closer than ever to understanding the noises that dinosaurs made.

Wired - 2d

SignalGate Is Driving the Most US Downloads of Signal Ever

Scandal surrounding the Trump administration’s Signal group chat has led to a landmark week for the encrypted messaging app’s adoption—its “largest US growth moment by a massive margin.”

Wired - 3d

What is the Alien Enemies Act of 1798 and how is Trump using it?

President Trump's use of the Alien Enemies Act of 1798 to deport alleged Venezuelan gang members kicked off a legal battle.

CBS News - 2d

Hegseth says US is setting up a ‘war-fighting’ base in Japan

Trump’s defence secretary uses Tokyo trip to call for a strengthening of the deterrence against China

Financial Times - 22h

What to Wear for Your Media Appearance

Four tips to help you brand yourself and feel comfortable on camera.

Inc. - 2d

McDonald’s Just Got Big News in Its Decades-Long Battle with Starbucks

The fast-food giant is now the most valuable restaurant brand.

Inc. - 17h

The use and abuse of investment bank bonuses

HSBC’s sacking of bankers without a payout is part of a wider reset of incentives

Financial Times - 20h

Journalist Graydon Carter: ‘If there was another 9/11 this week, I don’t think the world would rush to support us’

The former Vanity Fair editor on how #MeToo changed Hollywood, what Christopher Hitchens would make of the US today, and the value of a handkerchief. Graydon Carter, 75, is a Canadian-born ...

The Guardian - 21h

Credit card expert: I used 100,000 points to take my mom and grandma on a 'once in a lifetime' trip to Iceland—here's exactly how I did it

The Points Guy's Daisy Hernandez used points she racked up on a card she opened in January 2024 to pay for a multigenerational trip.

CNBC - 17h

‘They Will Label Us as Spies’: The Afghan Students Abandoned by America

Students at the American University of Afghanistan in Qatar fear having to return to their Taliban-ruled homeland after aid and visa cutoffs by the Trump administration.

The New York Times - 17h

Nicola Jennings on the looming US tariff threat – cartoon

The Guardian - 14h

Greenland prime minister says US will not get Greenland

The prime minister of Greenland is pushing back against assertions by U.S. President Donald Trump that America will take control of the island territory

ABC News - 11h

'Greedy landlords are cashing in and forcing us out of town'

The construction of the Sizewell C nuclear power plant on the Suffolk coast is a key part of the government's growth programme, but some residents in the area say it's causing a housing problem.

BBC News - 5h

The Sandbox unveils Alpha Season 5 featuring Jurassic World, Teletubbies and more

The Sandbox, the Web3 social gaming platform and a subsidiary of Animoca Brands, is launching Alpha Season 5 on March 31.

VentureBeat - 2d

Here's the biggest news you missed this weekend

A Democratic senator says the party's brand is 'problematic.' And the NCAA men's and women's tournaments are getting down to business.

NBC News - 8h

US births rose last year, but experts don't see it as a trend

U.S. births rose slightly last year, but experts don’t see it as evidence of reversing a long-term decline

ABC News - Mar. 18

Experts say US weather forecasts will worsen as DOGE cuts balloon launches

With massive job cuts, the National Weather Service is reducing vital weather balloon launches in eight northern locations

ABC News - Mar. 22

TikTok Ads Portray App as Force for Good as US Ban Looms

The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is portraying itself as a savior of Americans and a champion of small ...

The New York Times - 5d

5 Best Phones You Can’t Buy in the US (2025), Tested and Reviewed

Wondering what you’re missing out on? Here are our favorite smartphones not officially sold stateside, available in markets like the UK and Europe.

Wired - 3d

An inspired filmmaker takes us on a 'Grand Tour' of a colonialist past and a vibrant present

Conceived and directed by imaginative Portuguese filmmaker Miguel Gomes, the movie straddles eras and moods: an adventure tale and a semi-documentary both.

Los Angeles Times - 3d

Sperm Stem Cells Were Used for the First Time in an Attempt to Restore Fertility

In an advance for treating male infertility, researchers transplanted a patient with his own sperm-forming stem cells that were collected from testicular tissue when he was a child.

Wired - 2d

Search for Missing US Soldiers in Lithuania Continues as Crews Work to Extract Vehicle

The search in dense, muddy swampland came after the U.S. Army vehicle disappeared in a waterlogged area on Tuesday.

The New York Times - 2d

US embassy in Syria tells Americans to leave, warns of 'potential imminent attacks'

The American embassy in Syria has warned all U.S. citizens to leave the country due to "the increased possibility of attacks" during the Eid al-Fitr holiday.

ABC News - 1d

Iran has rejected direct negotiations with the US in response to Trump's letter

Iran’s president says Tehran had rejected direct negotiations with the United States in response to a letter from President Donald Trump over its rapidly advancing nuclear program

ABC News - 19h

Top US law firms balk at backing Perkins’ challenge to Trump sanctions

Legal industry split over whether to join amicus brief against president’s order for fear of retaliation

Financial Times - 17h

Vote for the beast that may be as ruthlessly predatory as us – the fen raft spider

With a leg-span the size of your hand, the UK’s biggest spider, ultra-rare and known for its extraordinary hunting skills, has many admirers. More amazing nominations here! Meet an Olympian ...

The Guardian - 17h

South Carolina’s used to dominating. It’s been a narrower path to this Final Four

BIRMINGHAM, Ala. — It’s become almost a norm around this time in the calendar for Dawn Staley and top-seeded South Carolina to gather at midcourt and accept trophies for their accomplishments. ...

Yahoo Sports - 6h

These South Carolina stars are used to winning. But they know Final Four won't be easy

South Carolina women's basketball seniors Bree Hall and Sania Feagin have never not made a Final Four. They are still hungry for back-to-back titles.

Yahoo Sports - 5h

Pistons-Timberwolves fight: Detroit vs. Everybody, just like it used to be

Any team seeing the Pistons on their schedule knows it's in for a long night again.

Yahoo Sports - 3h

Napster sold to tech commerce company for $207 million

Napster, a brand that was notoriously connected to music piracy before reemerging as a subscription music service, has been sold to Infinite Reality for $207 million

ABC News - 5d