Latest in Netflix Advertising
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The evolving "Wild West" of political advertising
Media experts discuss how the ways in which politicians and campaign issues are advertised has exploded, and why negative ads often win out over positive ones, even as people are down on negativity.Top stories - CBS News - 5 days ago -
Companies curb UK advertising spending ahead of the Budget
Marketing budgets fail to grow for the first time in 14 quarters, trade body findsBusiness - Financial Times - October 16 -
Google Executive Overseeing Search and Advertising Leaves Role
Prabhakar Raghavan, the most senior Google executive overseeing its search engine and ads products, will be succeeded by longtime Google executive Nick Fox.Tech - The Wall Street Journal - October 17 -
Without Steph, Warriors will discover if depth as good as advertised
Without their star superstar, the Golden State Warriors will discover if their depth is as good as originally advertised through training camp and preseason.Sports - Yahoo Sports - October 28 -
Amazon's advertising business grew 19% in the third quarter
Amazon's online advertising business jumped 19% year over year to $14.3 billion in the third quarter.Business - CNBC - October 31 -
How marketers should advertise to mobile gamers during the holidays | Unity
Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads.Tech - VentureBeat - October 21 -
LinkedIn fined $335 million over digital advertising in Europe
LinkedIn on Thursday was hit with a fine of €310 million ($335 million) over its use of targeted advertising.Business - MarketWatch - October 24 -
Musk’s X to undershoot revenue goals from political advertising
Social media platform has raised a fraction of $100mn target and mainly from Trump and RepublicansWorld - Financial Times - October 26 -
Harris campaign to advertise on Las Vegas Sphere, a political first: Report
The advertisements will coincide with Harris' visit to Las Vegas on Thursday.Politics - The Hill - October 30 -
Ghost jobs: why do 40% of companies advertise positions that don’t exist?
A survey has revealed that the practice is widespread, with many companies going as far as fake-interviewing too. Name: Ghost jobs.. Age: Old, but increasingly common. Continue reading...World - The Guardian - October 30 -
Meta Reports Record Revenue, Slower Ad Growth
The social media giant is spending billions on artificial intelligence and products for virtual and augmented reality.Tech - The Wall Street Journal - October 31 -
UK Christmas advertising attracts record spending but brands shun television
Online display to enjoy biggest increase as advertisers prepare to splash out £10.5bnWorld - Financial Times - Yesterday -
Netflix third-quarter subscribers barely beat estimates as ad-tier members jump 35%
Netflix's ad-tier memberships jumped 35%. The company is on track to launch the service in Canada in the coming quarter and more broadly in 2025.Business - CNBC - October 17 -
Netflix Shares Rise on Subscriber Growth
The popular streaming platform forecast higher customer sign-up rates for December as its ad-supported service drew new viewers.Business - Inc. - October 18 -
Netflix's Ted Sarandos on the Future for Streaming
The company’s co-CEO talks AI, “Squid Game” and pricing.Business - The Wall Street Journal - October 25 -
Phunware stock climbs 18% after mobile-advertising company touts generative AI
Shares of Phunware Inc. rose 17.6% on Wednesday after the mobile-advertising software company gave a business update and announced the development of a new generative-AI platform.Business - MarketWatch - October 16 -
In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report
Gaming advertising platform Anzu and kidtech company SuperAwesome recently released a new report on which they collaborated. The report, called “Gaming the future: how to make an impact with ...Tech - VentureBeat - October 28 -
Netflix Adds 5 Million Subscriptions in Quarter
The additions helped lift revenue to $9.8 billion during the period, a 15 percent increase from the same period last year.Business - The New York Times - October 17 -
Netflix raises prices as boost from password crackdown fades
The streaming giant will charge subscribers more in some countries to fuel growth.Top stories - BBC News - October 18 -
Martha Stewart Gives Netflix’s ‘Martha’ a Scalding Review
When a reporter phoned about her new documentary, the lifestyle star didn’t hold back: “I hate those last scenes. Hate them.”Business - The New York Times - October 31 -
Netflix Europe offices raided in tax fraud probe
The raid is part of an investigation in France and the Netherlands that began in November 2022.Top stories - BBC News - 3 days ago -
Almost Every Interactive Title Is Leaving Netflix
For years, Netflix has tried to extend its dominance in the streaming realm to the gaming industry with interactive TV shows and movies, as well as actual video games. But following Netflix's ...Tech - GameSpot - 3 days ago -
Investigators search Netflix offices in France and the Netherlands
Investigators searched the offices of Netflix in France and the Netherlands as part of a preliminary investigation into tax fraud and money laundering.Top stories - NBC News - 3 days ago -
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‘Sweet Bobby’ on Netflix Tells the Catfishing Nightmare of Kirat Assi
A new Netflix documentary tells a sinister tale of a decade-long online romance scam, and the devastation that followed.Lifestyle - The New York Times - October 16