Latest in Massmarket Brands
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A ’High Touch’ Warehouse for Exacting Brands
Ricky Choi, a co-founder of Nice Laundry, was frustrated by how fulfillment centers handled his brand’s socks and underwear. So he started a new kind of packaging firm for chic labels.Lifestyle - The New York Times - October 23 -
Behind the Brand: ‘This Is Strategy’ by Seth Godin
It doesn’t matter how fast you’re going if you’re headed in the wrong direction.Business - Inc. - October 30 -
First They Built a Relationship. Then They Built a Brand.
When Barry Bordelon and Jordan Slocum connected on Grindr, becoming the Brownstone Boys was not on their bingo card.Lifestyle - The New York Times - 15 hours ago -
British Clothing Brand Boden Lures Shoppers to Scranton
The British brand Boden offers sample-sale prices at an outlet on Biden Street in the industrial Pennsylvania city.Lifestyle - The New York Times - October 17 -
Bed Bath & Beyond brand gets an in-store renaissance
Shoppers will be able to find Bed Bath & Beyond-branded products in stores again, at The Container Store locations.Top stories - CBS News - October 17