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How to Make Ads Your Customers Want to Share

It’s not just about aiming for virality—it’s about crafting a story so meaningful, your audience feels compelled to share it. Here’s how to do that.

Business - Inc. - October 30

Startup Make Sunsets Wants to Fight Global Warming by Making Aerosol Clouds

Scientific critics are skeptical, but venture funders steered $1.5 million to a California company creating high-altitude particle clouds to slow global warming. Call it a moonshot for the Earth.

Business - Inc. - October 15

Boeing’s CEO wants to make it ‘great again.’ Here’s what’s standing in the way.

Making Boeing great again starts with a labor deal, according to Wall Street analysts.

Business - MarketWatch - October 24

Trump Wants to Kill Biden’s Climate Law. It’s Making His Supporters Rich

Trump allies hold hundreds of millions in stakes in companies that benefitted from the Inflation Reduction Act, Biden’s signature climate law.

Business - Inc. - October 27

'It makes me want to vote': Breaking down the impact of celebrity election endorsements

With the 2024 election in full swing, celebrities like John Legend have hit the campaign trail to stump with their preferred candidates. NBC News' Emma Barnett looks at the impact of celebrity ...

Politics - NBC News - October 29

Kamala Harris Can Make History, Whether or Not She Wants to Talk About It

Don’t let the monarch of Mar-a-Lago take back his throne.

Top stories - The New York Times - November 1

Mattel CEO: Barbie film was about breaking convention, not ‘selling more toys’

After the success of ‘Barbie’, Ynon Kreiz plans to turn the company’s toy brands into a ‘playground’ for filmmakers

Business - Financial Times - 5 days ago

Vivian Tu, the ‘Wall Street Girly,’ Wants to Make Wealth More Accessible

Vivian Tu is one of a new wave of female influencers who are using TikTok and Instagram to spread the message of personal finance to millennials and Generation Z.

Business - The New York Times - 11 hours ago

Stavros Halkias wants to make his own 'Billy Madison.' He's closer than he thinks

The stand-up comic deploys his acting chops in the indie comedy 'Let's Start a Cult,' about an inept convert who can't quite get with the program.

Entertainment - Los Angeles Times - October 17

Why Brooklyn Peltz Beckham started a hot sauce brand: 'I wanted to make condiments sexy again'

The 25-year-old hopes to one day have his own condiment empire.

Business - CNBC - October 20

Bruce Eric Kaplan just wanted to make his dream TV show. He ended up with a book instead

Bruce Eric Kaplan has turned his struggles getting a dream TV project off the ground during the pandemic into a comic primer about Hollywood called 'They Went Another Way'

Entertainment - Los Angeles Times - October 22

Proud Boys founder says ‘corrupt leftwing media’ should apologise for January 6 riot

Gavin McInnes told makers of BBC Trump documentary that far-right group wasn’t responsible for US Capitol insurrection. US elections 2024 – live updates The founder of the Proud Boys , the ...

World - The Guardian - October 28

‘I don’t want to stop her from moving on with her life’: If I die first, how do I make sure that my second wife doesn’t disinherit my children?

“Is there a way to protect everybody’s interests?”

Business - MarketWatch - 4 days ago

Pentagon Seeks Silicon Valley Elite to Join Reserves

A new Defense Department initiative would recruit top technical minds as part-time military officers.

Tech - The Wall Street Journal - October 21

Netflix Wanted ‘Wuthering Heights.’ Margot Robbie Wanted a Theatrical Release.

In the end, Ms. Robbie got what she wanted, signing a deal with Warner Bros.

Business - The New York Times - October 25

The Player Every N.B.A. Team Wants

Donte DiVincenzo is a two-time high school champion, a two-time national champion in college and, at 27, an N.B.A. champion.

Sports - The New York Times - October 14

Wait, Workers Want More Meetings?

Most employees think additional meetings would make them more productive, a new report says. But only if those meetings are done right.

Business - Inc. - October 16

Congress wants telemedicine flexibilities to stay

Click in for more news from The Hill {beacon} Health Care Health Care The Big Story Congress wants telemedicine flexibilities to stay A bipartisan coalition of lawmakers in both the House and ...

Politics - The Hill - October 16

‘Nobody Wants This’ and the new agelessness of man

Netflix’s hit romantic comedy reflects a world in which wrinkles, offices and children are slowly being obliterated

Business - Financial Times - October 19

What Croesus wants from Trump

Rather than turning to Harris, US billionaires are again backing the man they once condemned

Business - Financial Times - October 22

Boeing wants to be iconic — but not like before

The plane-maker is mired in debt, workforce strife and production glitches. Its new boss wants to turn back the clock

Business - Financial Times - October 23

Does Australia want the British monarchy?

A visit by King Charles has reignited the debate over cutting ties with the royals

Drugmaker wants an end to Ozempic copies

Presented by Alliance for Aging Research — Plus: FDA recalls thousands of antidepressant bottles due to cancer-causing chemical {beacon} Health Care Health Care The Big Story Novo Nordisk wants ...

Politics - The Hill - October 23

America wants Trump — no ifs or buts

His re-election is an existential disaster for Democrats and a historic game-changer for allies of the US

World - Financial Times - 3 days ago

This Startup Wants to Turn Planet-Warming Methane Into Fertilizer

Methane is a powerful greenhouse gas. Windfall Bio sees that as fertile ground for innovation.

Business - Inc. - October 15

Cate Blanchett wants you to laugh at politics in ‘Rumours’

The upcoming film “Rumours,” starring Cate Blanchett, starts off criticizing world leaders in a way most political satires would — and then it turns down the wit and turns up the absurdity

Entertainment - ABC News - October 16

SpaceX Wants Starlink Data Speeds to be 10X Faster

The internet satellite network wants FCC permission to tweak some technical specs to achieve broadband-fast data speeds, which could change how remote businesses use the internet.

Business - Inc. - October 16

Why the Menendez brothers want their case reviewed

Erik and Lyle Menendez are calling for a review of new potential evidence in their case after serving nearly 35 years for the fatal shooting of their parents. CBS News' Jonathan Vigliotti reports.

Does the Stock Market Want Trump to Be President?

Election odds favor Trump over Harris, but investors actually care about the Fed and economic data more than the White House.

Business - Inc. - October 17

Olympic snowboarder wanted by FBI for cocaine distribution and murder

Ryan Wedding, 43, accused of running cocaine ring Wedding competed for Canada at 2002 Winter Games A former Olympic snowboarder for Canada has been charged with running a drug trafficking ring ...

World - The Guardian - October 17

Finding a Few Good Waves, and ‘Everything I Wanted’

Laura Baroni and Paul Keating, both avid surfers, met in Costa Rica and felt immediately connected, if not through their native languages.

Lifestyle - The New York Times - October 18

Falsely accused man doesn't want murderer released

John Actie says he hopes Lynette White's family will appeal the decision to release her killer.

Pakistan want turning pitch again for decider - Masood

Pakistan captain Shan Masood says he wants another spinning pitch for the third Test against England in Rawalpindi after such a surface helped his side set up a series decider.

Slot wants scheduling rethink after Alisson injury

Liverpool manager Arne Slot says the club are looking into Alisson Becker's injury issues after the Brazil goalkeeper suffered hamstring damage.

NYC Officials Want to Give Fifth Avenue a Facelift

The effort would restore Fifth Avenue’s status as a pedestrian boulevard where Manhattanites can promenade.

Business - Inc. - October 20

Emery: Villa want titles, not here to waste time

Aston Villa head coach Unai Emery has insisted his team are ready to compete for major silverware as they prepare to host Bologna in their third UEFA Champions League game of the season.

Sports - ESPN - October 21

Harris Wants Moderate Republicans to Back Her. Are They Out There?

It’s an unusual effort that reflects just how close the race is.

Top stories - The New York Times - October 22

La Liga wants Barcelona v Atletico in Miami

Barcelona's league fixture against Atletico Madrid in December could be staged in Miami - with La Liga officials hopeful that Fifa will approve the plan.

U.S.-China relations expected to be strained no matter who wins the White House

As Donald Trump and Vice President Kamala Harris face off in the presidential election, China’s President Xi Jinping has not expressed a preference for either.

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