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Starbucks Scales Back Discounts Under New CEO
Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks.Business - The Wall Street Journal - October 14 -
Starbucks Baristas Demand Change from New CEO
Starbucks baristas hope to see their complaints taken seriously with new leadership at the helm.Business - Inc. - October 23 -
Starbucks’s CEO Steps In to Tackle Long List of Issues
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get them back.Business - The New York Times - October 30 -
Don't own the AI chip leaders? Jim Cramer says this might be your chance to act
The Investing Club holds its "Morning Meeting" every weekday at 10:20 a.m. ET.Business - CNBC - October 15 -
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks is planning to bring back Sharpies and ceramic mugs and cut back its menu.Business - CNBC - October 31 -
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly conference call on Wednesday.Top stories - NBC News - October 31 -
Here's how Starbucks' new CEO plans to overhaul its struggling cafes
Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 stores.Top stories - CBS News - October 31 -
A fast-changing Chinese coffee market awaits Starbucks CEO Brian Niccol
Here's what new Starbucks CEO Brian Niccol might see when heBusiness - CNBC - November 1 -
Starbucks’ New CEO Only Needed 6 Words to Explain the Company’s Biggest Problem
Turning around the company’s problem starts with acknowledging this simple truth.Business - Inc. - October 20 -
Starbucks’ latest financials sink shares, as CEO says it’s ‘harder to be a customer than it should be’
Shares of Starbucks fell on Tuesday after the coffee chain offered fresh signs of its struggle to bring back consumers, saying its turnaround efforts “will take time” as its new chief executive ...Business - MarketWatch - October 23 -
Jim Cramer says don't sell Starbucks stock on the new CEO's painful moves to right the ship
New Starbucks CEO Brian Niccol has cleared the decks for his turnaround plan.Business - CNBC - October 23 -
Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter
Investors are expecting that Niccol will share more details about his turnaround strategy during the company's conference call, scheduled for 5 p.m. ET.Business - CNBC - October 30 -
Ceramic mugs, condiment bars and comfier seats are coming to more Starbucks stores, as new CEO looks to re-caffeinate sales
Starbucks Corp. on Wednesday said its latest quarterly results “do not reflect the strength of our brand,” and said it needed to make fundamental changes to bring back customers.Business - MarketWatch - October 31 -
Starbucks’s New CEO Just Revealed a Brilliant Master Plan to Turn the Company Around. It All Starts With 4 Words
Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.Business - Inc. - October 31 -
Starbucks’ new CEO has diagnosed its problems. Analysts say the solutions could get expensive.
Starbucks CEO Brian Niccol has laid out a bold turnaround plan for the coffee chain, with plans to tighten up service and redesign stores. But analysts are proceeding with caution.Business - MarketWatch - November 1 -
Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work
CEO Brian Niccol has a plan to ‘bring back Starbucks.’Business - Inc. - 6 days ago -
New Starbucks CEO Scouted Cafes Before Taking Over: What He's Tackling First
Brian Niccol is focusing on cafe operations and company affairs as he seeks quick change.Business - The Wall Street Journal - 3 days ago -
Starbucks’s new CEO is making changes — here’s what customers and industry experts think of them
“It’s about time they stopped charging for all the different milks,” said one restaurant-industry consultant.Business - MarketWatch - 7 hours ago -
Starbucks Shares Drop After Dismal Preliminary Quarterly Earnings
“We need to fundamentally change our strategy,” the coffee giant’s new chief executive said.Business - The New York Times - October 23 -
Starbucks Is Bringing Back the Condiment Bar
Coffee chain’s CEO calls for decisive steps including a pledge not to raise U.S. prices over the next year.Business - The Wall Street Journal - October 30 -
Starbucks scraps 2025 guidance after fall in sales and earnings
New chief Brian Niccol vows ‘to fundamentally change our strategy’ to return to growthBusiness - Financial Times - October 22 -
Starbucks Suspends Guidance as Sales Slump Persists
The coffee chain needs to “fundamentally change” strategy, the new CEO, Brian Niccol, said. Shares fell in premarket trading.Business - The Wall Street Journal - October 23 -
Starbucks Is Finally Fixing Its Founder’s Worst Mistake
The coffee chain bet big on a weird idea that no one but the founder wanted.Business - Inc. - October 30 -
Starbucks will stop charging extra for dairy alternatives
The change to Starbucks' policy could save some U.S. customers more than 10% on their drinks.Business - CNBC - October 30 -
‘Insider Threats’ to the Election, and Starbucks’ 4-Minute Goal
Plus, the Harris campaign sidelines BidenTop stories - The New York Times - October 31 -
Starbucks app goes down, customers complain
The app crashed the same day Starbucks introduced its holiday menu, preventing customers from placing mobile orders.Top stories - CBS News - Yesterday -
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn around the U.S. business.Business - CNBC - October 18 -
Starbucks shares slide after coffee chain says sales fell again, suspends outlook
The company's same-store sales slid for the third consecutive quarter, fueled by a 10% tumble in traffic to its North American stores.Business - CNBC - October 23 -
Starbucks boss shakes up menu to win back customers
The coffee shop chain has also promised to look at pricing and staffing to prevent bottlenecksTop stories - BBC News - October 23
