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Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn around the U.S. business.Business - CNBC - October 18 -
Lobbying World: Consumer Brands Association taps next president and CEO
The Consumer Brands Association has selected Melissa Hockstad as the organization’s new president and CEO effective Jan. 6, 2025. Hockstad joins from the American Cleaning Institute, where she has ...Politics - The Hill - October 23 -
How Gamefam’s Founder Taps His ‘Inner Child’ to Bring Brands to the Metaverse
Gamefam has carved out a unique niche in the gaming space: Creating high-quality experiences, like Sonic Speed Simulator, on Roblox.Business - Inc. - October 25 -
Alcohol Brands Tap the Art World to Woo Back Younger Drinkers
Will labels and bottles designed by artists gin up enthusiasm among an increasingly abstinent generation?Lifestyle - The New York Times - 2 days ago