Brand Purpose Precision

How Gamefam’s Founder Taps His ‘Inner Child’ to Bring Brands to the Metaverse

Gamefam has carved out a unique niche in the gaming space: Creating high-quality experiences, like Sonic Speed Simulator, on Roblox.

Business - Inc. - October 25

Brand perception is more dependent on customer relationships than products and services.

Business - Inc. - October 27

Gone are the days of growing a consumer packaged goods brand like a tech startup, as companies struggle to retain a hold in the retail marketplace.

Business - Inc. - October 28

We found the best gifts from small brands, including Hedley & Bennett, The Woobles, Artifact Uprising, Nodpod, Material Kitchen and Verloop.

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 stores.

Poul Weihrauch is adding products from Pringles to Cheez-It to family-owned group’s portfolio

Business - Financial Times - November 1

The comedian and presenter has denied allegations relating to the period from 2006 to 2013.

Net sales climbed 24.7%, largely thanks to the company's acquisitions of its largest U.S. Burger King franchisee and its Popeyes business in China.

Business - CNBC - November 5

Online display to enjoy biggest increase as advertisers prepare to splash out £10.5bn

World - Financial Times - November 7

Biver and Chopard are among the houses participating in TimeForArt, a Dec. 7 benefit for the Swiss Institute, an art institution in New York.

Lifestyle - The New York Times - November 7

The Swedish brand Our Legacy finally gets investment from LVMH.

Lifestyle - The New York Times - November 7