Latest in Adidas Outrunning
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Adidas is outrunning Nike — and its comeback has legs
The question now is no longer how quickly can the German company recover but how long can it keep up the momentumWorld - Financial Times - 8 hours ago -
Adidas Settles Suit With Rapper Ye
The agreement will end a tangle of litigation between the German sportswear brand and the rapper previously known as Kanye West after his antisemitic comments brought an end to a sneaker brand ...Business - Inc. - 3 days ago -
Adidas Raises Guidance on Better-Than-Expected Results
The German sportswear company cited better-than-expected results for the third quarter and brand momentum.Business - The Wall Street Journal - October 15 -
Adidas Reaches Out-Of-Court Settlement With Kanye West
The agreement with the rapper, which involved no payments, was disclosed as Adidas reported a 71% jump in third-quarter net profit, beating analysts’ expectations.Business - The Wall Street Journal - 3 days ago -
Adidas ends 'fight' with Kanye West over antisemitism
The two collaborated on the Yeezy collection but cut ties due to the rapper's controversial comments.Top stories - BBC News - 3 days ago -
Can Adidas Make Patrick Mahomes Into Its Michael Jordan?
The Chiefs quarterback is the brand’s prize asset, but it needs him to transcend football if he’s to become a commercial powerhouse.Business - The Wall Street Journal - October 19 -
Adidas reaches out-of-court settlement with rapper Kanye West
The German sportswear company had been embroiled in a long-running dispute with the rapper now known as Ye over its decision to end its partnership with him in October 2022.Business - MarketWatch - 4 days ago -
Adidas receives €100mn boost from Kanye West settlement
German sportswear group to make further charity donation after agreeing deal with controversial rapperBusiness - Financial Times - 4 days ago -
Fifa in dispute with Adidas and Coca-Cola over Club World Cup sponsorship
Fifa wants to negotiate new deals for 2025 tournament Cases in line to be heard at Swiss Arbitration Centre Fifa is in dispute with its long-term partners Adidas and Coca-Cola over sponsorship ...World - The Guardian - 2 days ago -
Ruth Chepngetich shatters world marathon record as Nike overtakes Adidas in super-shoe wars
Ruth Chepngetich has become the first woman to run a marathon in under 2hr 10 min, shattering the previous world record by almost two minutes in one of the most exceptional distance-running feats ...Sports - Yahoo Sports - October 13 -
‘The brand heat is undeniable.’ What analysts are saying about the latest beat-and-raise at Adidas
Analysts drew contrasts with Nike’s struggling performance after Adidas reported another beat-and-raise quarter.Business - MarketWatch - October 16 -
Liverpool expect to make more than £60m a year from new Adidas kit deal
German company to replace Nike from 2025-26 season Slot says Liverpool can get better despite flying start Liverpool expect to make more than £60m a year from a new kit deal with Adidas that ...World - The Guardian - October 22 -
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Kanye West and Adidas end ‘fight’ over decision to drop rapper over antisemitism
Adidas chief executive says dispute with rapper ‘belongs to the past’, and that the last of its Yeezy stock will be sold by the end of the year. Adidas says it has reached an amicable agreement ...World - The Guardian - 3 days ago