How to Write Effective Clickbait Headlines

Six templates to draw in readers and give them what they want.

Topics

The R.F.K. Jr. Effect

We explore Kennedy’s contentious confirmation hearing. But first, we cover breaking news on a plane crash in Washington D.C.
The New York Times - 1d
‘Rape is effectively decriminalised’: how did sexual assault become so easy to get away with?

Few alleged offenders are found guilty. Many victims are retraumatised. What is getting in the way of the Australian criminal courts providing justice to sexual assault survivors?. ‘Sexual ...
The Guardian - 1d
How writing about female cannibals changed my relationship with food

Describing issues of autonomy, femgore, worth and hunger all had ain impact on what I wrote and how I felt about myself, says Lucy Rose. My conflict with food began before I was born. According to ...
The Guardian - 6d
How Far Along Is Mass Effect 5? Former Dev Provides Some Insight

Now that Dragon Age: The Veilguard has shipped and BioWare is free to pour its resources into the fifth entry in the Mass Effect series, players are naturally getting excited. But according to ...
GameSpot - Jan. 22
Signature moves: are we losing the ability to write by hand?

We are far more likely to use our hands to type or swipe than pick up a pen. But in the process we are in danger of losing cognitive skills, sensory experience – and a connection to history. ...
The Guardian - Jan. 21
Writing the first draft of President Biden's legacy

President Biden leaves office this week with significant legislative and policy achievements, the effects of which may not be seen for years. But his legacy likely rests largely in the hands of the ...
CBS News - Jan. 19
The Foundation of Effective Leadership: Emotional Intelligence

Taking control of your emotions can help foster a better workplace. Here’s how.
Inc. - Jan. 19
Using Artificial Intelligence for Speech Writing? Here’s How to Overcome AI’s Biggest Defect

Artificial intelligence can’t hack authenticity. Here’s how to make sure you are connecting with people even if you’re getting help from GenAI.
Inc. - Jan. 5
‘The Trump Effect’ in the age of terrorism

Have those in charge of our defense against terrorism taken their eyes off the ball to engage in petty, self-destructive and potentially illegal partisan politics?
The Hill - Jan. 4

More from Inc.

Musk Aides Lock Government Computer Systems, Sources Say

Some employees at OPM have reportedly had their access revoked to the department’s data systems by Musk and aides.
Inc. - 12m
Emotionally Intelligent People Use 3 Brilliant Phrases to Stop Negative Thinking, Stop Overexplaining, and Learn From Every Moment

Use the power of simple frameworks to help you make better decisions–at work and in your personal life.
Inc. - 48m
Yes, You Can Get Insurance to Protect Yourself From Being ‘Canceled’

An insurance company now offers a new type of policy for executives and celebrities who are concerned about “cancel culture.”
Inc. - 1h
How George E. Johnson Turned a Haircare Company Into an Engine for Social and Economic Power in the Black Community.

In his new book, Afro Sheen, the legendary founder of the Johnson Products Company chronicles his creation of a business empire that spanned the Jim Crow era, the Civil Rights movement and the rise ...
Inc. - 1h
OpenAI Just Released o3-mini, Its Most Cost-Efficient Model Yet

The release caps a big week that also saw the OpenAI making announcements related to U.S. government work.
Inc. - 2h

More in Business

Musk Aides Lock Government Computer Systems, Sources Say

Some employees at OPM have reportedly had their access revoked to the department’s data systems by Musk and aides.
Inc. - 12m
Nvidia’s CEO, whose chips play a key role in the DeepSeek drama, becomes latest corporate exec to pay a visit to Trump

President Trump met Friday afternoon with Nvidia CEO Jensen Huang at the White House, with their get-together coming as the chip giant has faced questions due to the big splash made by Chinese AI ...
MarketWatch - 15m
Trump threatens to ignite era of trade wars with new tariffs

US president says he will hit Canada, Mexico, China and EU with levies as he targets major trading partners
Financial Times - 19m
Meta in talks to reincorporate outside Delaware

Group is latest tech company to consider move away from longtime American corporate haven
Financial Times - 26m
F.A.A. Restricts Helicopter Flights in Reagan National Airspace

The agency’s decision, made shortly after Wednesday’s deadly collision, was framed by the transportation secretary as an important step toward enhancing safety.
The New York Times - 33m