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Women’s health tech ‘less likely’ to get funding if woman is on founding team
Research also shows pitches from female founders less likely to succeed if using phrases such as ‘women’s rights’
Healthcare technology designed to target a wide range of women’s issues is less likely to get funding if there is a woman on the founding team, according to research.
Female founders of femtech products – short for female technology – are also less likely to secure funding if they use “advocacy” words in their funding applications, including “women’s rights”, “take control” or “freedom”, the analysis showed.
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