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What happens when an ex-Daily Star journalist applies clickbait tactics to running for election?
Keane Duncan is trying to win the mayorship of North Yorks with policies such as nationalising a hotel. But is there substance behind the headline-grabbing stunts?
Keane Duncan’s highest profile success, prior to being chosen as the Conservative candidate aiming to be the first elected mayor of York and North Yorkshire, was as the journalist who broke the news that Morrisons would not sell meat pies to people in Middlesbrough before 9am.
“That went off the charts, with millions and millions of views,” recalls the 29-year-old, who worked for a number of local news outlets in the north of England before quitting to focus on politics.
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